Lifecycle Marketing in Higher Ed

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Rob Zinkan, vice chancellor for External Affairs at Indiana University East, and Fran Zablocki, formerly of SUNY Geneseo and recently acquired by mStoner, join the program to talk about the potential role of lifecyle marketing and management in higher education. From prospective to student and alumnus, our community members are constantly labeled throughout their relationship with a university. But while we transition these individuals from one office’s responsibility list to another, we too often forget the individuals themselves. From changing how we think, to changing how we act, we fight through a myriad of technical difficulties to talk about how reengineering lifecycle management can lead to an enhanced student experience, as well as marketing gold.

Thanks to our Sponsors
OmniUpdate is the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community. Check out what your higher ed peers think about OmniUpdate.
Inigral, the creators of the Schools App on Facebook. A private Facebook community to boost enrollment and retention. Check out their lastest whitepaper “Social Media Measurement for Colleges and Universities” to learn how to start measuring what matters.
SCVNGR is a Google-funded mobile game about going places, doing challenges and earning points. Check out how SCVNGR is engaging four Boston-area schools through a competition that coincides with the famous Beanpot Hockey Tournament.

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Unsolicited Shout-out of the Week
This week’s shout-out goes to Livestream Beta, a new version of the live streaming platform that revolutionizes the interactive event experience and takes real-time event coverage to a whole new level.

From our sponsors:

  • http://twitter.com/eolsencreative Eric Olsen

    “Just walk across the hall and ask people in other departments, ‘Hey, what do you do?’” 

    Seriously amazing advice, Seth. Love it.