What’s new when it comes to using LinkedIn for alumni and student-alumni engagement? In this episode of Advancement Live, Kim Brown chats with three LinkedIn power users about the strategies they find are most effective on the world’s largest professional network. Join us for a conversation on Sponsored InMail, University Pages, LinkedIn Influencers, gleaning alumni updates from LinkedIn profiles, and educating students on using the tool the *right* way. If you’re curious about how you might use LinkedIn more effectively, this is an episode you don’t want to miss.
Kim BrownKim Brown enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.
Ryan is the Assistant VP for Alumni and Career Services at Longwood University. Prior to joining Longwood, he was the Director of Digital Strategy in the University Advancement office at the University of Virginia. His work is dedicated to strategies that utilize events, crowdsourcing, inbound and content marketing, email marketing and social media community management in order to drive alumni and student engagement, participation, connections, networking, volunteerism and giving at Longwood University.
Dan is Director of Alumni Relations for Nielsen. His newly-created role charged him with launching a global program to reconnect former Nielsen employees with the company and each other. The program provides professional networking, career advancement and knowledge building opportunities to Nielsen alumni. Prior to joining Nielsen, Dan spent seven years working in higher education at his alma mater, Syracuse University.
Michael is Director of Alumni Career Management and Professional Networks at William & Mary. In his role, he designs programs and resources to enhance the professional success of nearly 100,000 alumni globally. Michael’s career includes fourteen years of work in higher education, alumni relations, career services, arts administration, and non-profit fundraising. Prior to William & Mary, Michael was Director of Alumni Career Services at George Washington University.