“We tend to assume that everyone looks at web pages in the same way, but high school students have a perspective which differs in some important ways from our insider view as adults embedded in higher-ed. As a result, we’re inadvertently sending messages to our prospective students that we don’t intend to send.” – Mark Heiman
On this episode of Admissions Live, Nicole Lentine speaks with Mark Heiman, Senior Web Application Developer at Carleton College. Mark shares insights from his Red Stapler Award-winning presentation from HighEdWeb 2014 and the insight it provides to the world of Admissions.
Nicole LentineNicole Lentine is associate director of admission at Champlain College. Along with recruitment goals and activities, she serves as community manager to prospective and admitted student social media communities, develops admissions and alumni partnership strategies, and develops events and visit programs for special populations. Nicole has over nine years of experience in the industry, and thrives on networking and learning from others to constantly improve and find new ways to connect with students. She speaks about college admissions and digital communication strategies at regional and national conferences including NEACAC, HigherEdWeb, and UBTech.