Institutional advancement in higher education is heading into a period of change. We’re facing increasing competition for the attention of our audience, both from other non-profits and an ever-expanding array of marketing and entertainment content. Our audience itself is changing. It’s increasingly global, diverse, and among, the youngest generation, shell-shocked by poor employment prospects and debt incurred from student loans. Moreover, it’s an audience that’s spending a growing portion of its time online.
Put all of this together, and it’s clear that we can’t take anything about institutional advancement for granted.Some of the engagement and fundraising strategies that have served our institutions well for decades still work well, but others are becoming less effective. At the same time, the emergence of large communities of alumni online, as well as tools that engage those communities (e.g. SocialToaster, USEED, Evertrue’s mobile networking platform), is opening up a new range of possibilities for mobilizing alumni on behalf of our institutions and each other.
We need to understand the trends that are shaping our environment. We need to know what’s still working well and what’s losing traction. We need to know about innovations inside and outside of higher ed that we may be able to adopt or adapt. With Advancement Live, we’re going to feature topics that will help Advancement professionals focus on the issues that matter and face both challenges and opportunities proactively. This is the beginning of a conversation that’s going to be both interesting and a lot of fun.
Please join us on Tuesdays at 1:00 p.m. Eastern!