HighEdWeb’s Integrated Marketing Academy is designed to introduce the concept of integrated marketing communication in the higher education environment. Tune in to hear more about this exclusive opportunity at the HighEdWeb conference in Memphis, TN this October.

 

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
 

Guests

Bob Sevier

With more than 35 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting, Robert’s innovative work has been featured at hundreds of professional conferences as well as in higher education’s major marketing publications, including Currents, Trusteeship (AGB), The Presidency (ACE), University Business, and College & University. He holds a Ph.D. in policy analysis and higher education administration from The Ohio State University, and he has authored nine books and more than 200 articles on strategy development, strategic planning, integrated marketing, brand marketing, and leadership. After teaching and working as an administrator at The Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health Sciences University, Robert joined Stamats in 1988.

 

Seth Odell

One of the industry’s leading creative talents, Seth is no stranger to successful enrollment marketing campaigns. His work is Emmy nominated and includes SNHU’s heralded 2013 cross-country bus tour campaign, which the Chronicle of Higher Education called “Exhibit A of Marketing Success” and “One of the most buzzed-about marketing campaigns in higher education.”

As Assistant Vice President of Integrated Marketing at SNHU, Seth was responsible for concepting, writing and art directing the university’s national advertising efforts and helped the institution become one of the fastest-growing, online non-profit institutions in the nation – the breakout darling of post-traditional education. His campaigns contributed to SNHU’s growth of more than 50,000 online students in just four years.

Today Seth serves as Vice President of Creative & Marketing Strategy for Helix Education, where he works with colleges and universities to help them develop their brands, craft meaningful messages, and deliver integrated advertising campaigns that drive results.

 

Alan Etkin

Alan Etkin works as a Senior Analyst at the British Columbia Institute of Technology. He’s been using Google Analytics in higher education since 2006. A frequent speaker on analytics at conferences in Canada and in the United States, Alan also works with Ruffalo Noel Levitz. helping universities and colleges around North America with web analytic strategies, implementations and training. He has a Master’s degree in Communications, advanced training in web and business analytics, and a fossil finder’s certificate from Dinosaur Provincial Park.