Inside Facebook’s EdgeRank Algorithm

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Want to be seen on Facebook? In this episode Chad Wittman, founder of Edgerank Checker, breaks down Facebook Edgerank, the social network’s algorithm that determines what content appears in users’ newsfeeds. For marketers, better understanding Edgerank means increasing your chances to connect and engage with your community.

Want to learn how to increase your Edgerank, and therefor your exposure on Facebook? From affinity to weight and time decay, Wittman breaks down tips, tricks and everything you need to know.

Interested in a text recap of the episode? Check out this great blog post by Alaina Wiens.


Thanks to our Sponsors!
OmniUpdate is the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community.
Inigral, the creators of the Schools App on Facebook, can help you leverage Facebook to increase yield and retention. Check out their weekly webinar to learn more.
SCVNGR is a Google-funded mobile game about going places, doing challenges and earning points. Check out SCVNGR U rep Jeff Kirchick’s post on what Facebook’s Acquisition of Gowalla means for higher ed.

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Unsolicited Shout-out of the Week
Our thanks to everyone who participated in the Rick Ragland Benefit Virtual 5K

From our sponsors:

  • Susan Ragland

    I would like to give a sincere “Thank you!” to Seth and the entire higher ed community for the support of the virtual 5K. This community has been such a comfort with positive thoughts, prayers and encouragement through this ordeal.

  • http://twitter.com/eolsencreative Eric Olsen

    Chad, really appreciate your insights. My biggest question is now, with the sophistication of Facebook’s newly released Analytics, what are the biggest advantages you see in EdgeRankChecker we can’t do manually on our own?

  • Pingback: From HigherEd Live: “Inside Facebook’s EdgeRank Algorithm” « Alaina Wiens