We’ve proved faculty content deserves a strategy beyond a basic directory. Faculty content makes way for rich storytelling, media mentions and deeper engagements with prospective students, alumni and donors. In this episode of Higher Ed Special Edition, we’ll speak with J. Michael Moore of Emory University’s Goizueta Business School about the steps you can take to implement faculty content on your website and connect your efforts to your institution’s strategic plan – driving media coverage, alumni engagement, and student recruitment.
Erin SupinkaErin is social media manager at Dartmouth College and contributing editor of the Higher Ed Live Blog. Erin holds a Bachelor of Science in Journalism from Rochester Institute of Technology. Connect with Erin on twitter, @erinsupinka.
J. Michael Moore
J. Mike Moore, graduated from WKU in 2005 with degrees in print journalism and history. His career has spanned the worlds of sports journalism, public relations, digital communications, publishing, social media, user experience and content strategy. After graduation J. Mike married his college sweetheart and ran team publications for the Denver Broncos. The duo left Denver and moved to Atlanta. J. Mike wrote, recorded and managed website content for the Atlanta Falcons.
In 2010, J. Mike took over media relations and website management for Emory University’s Goizueta Business School. He was recruited to join a user experience team at Samsung R&D in 2012 and spent nearly two years in San Jose, Calif., running product voice for a multi-platform sports application. That came to an end in January 2014 and J. Mike re-joined Goizueta where he now manages EmoryBusiness.com, social media strategy, media relations and some corporate communications for the school’s dean.
In his free time, J. Mike enjoys sports (duh), Korean food, golf, movies and MacGuyver re-runs.