Various higher education marketing goals pertaining to specific audiences and initiatives have traditionally been met with challenges in terms of the availability of technologies and data sources necessary to connect with the right people and inform important decisions associated with strategic planning.
In this episode of Marketing Live, we will speak with Dr. James Vineburgh, a higher education marketer with extensive experience in market research, predictive analytics, and digital marketing.
We’ll discuss new data sources for research purposes, how to collect data from and enhance engagement with your target audiences using new technologies, and how to gain a better understanding of how institutional brands are perceived in real time.
Amy JorgensenAmy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
Dr. James Vineburgh, Co-Founder at Shmooze and Magellan Education
James has an extensive background in market research, data science, advertising, and digital marketing. James helps colleges and universities with enrollment management challenges, brand positioning initiatives, academic program feasibility analyses, digital marketing strategies, and advancement efforts. James utilizes traditional market research techniques, cutting-edge data analytics, and proprietary digital marketing technologies to help clients segment their current and prospective customers, develop and position new programs and products, enter new markets, and perform competitive analyses.
James is widely published in publications such as the Stanford Social Innovation Review and is a frequent conference presenter for organizations that include the American Marketing Association. His research related to the college search and selection experience of non-traditional students was presented in the E-Expectations series and was featured at the 2016 AMA Symposium for the Marketing of Higher Education. James holds a PhD in Educational Policy and Leadership Studies from the University of Iowa as well as a Master’s degree in Educational Studies from Tufts University.