On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine’s Day themed challenge. In this episode of Advancement Live, Kim Brown chats with the team behind #ILoveHC about their decision to tie a giving day to a holiday, along with the key strategies behind their wildly successful day.
Kim BrownKim Brown enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.
Kerri is director of campaign management and advancement operations at the College of the Holy Cross, a position she’s held since July of 2014. Prior to her role at Holy Cross, Kerri spent two years as director of advancement services at Fordham University. Kerri has a bachelor’s degree from American International College and a master’s degree from Andover Newton Theological School.
Greta is director of development at the College of the Holy Cross. Prior to her role at Holy Cross, Greta spent nearly three years at Beth Israel Deaconess Medical Center as executive director of leadership and campaign initiatives. Greta has a bachelor’s degree from Wheaton College and a master’s degree from Babson’s Franklin W. Olin Graduate School of Business.