April 4, 2011 5:36 am
by Seth Odell
YouTube‘s educational portal YouTube EDU turned two years old last week. While its launch was heavily hyped, it’s obvious now to industry insiders that the site is not where it needs to be. The past year has seen limited expansion or support on YouTube’s end, and a rash of bad content contribution on the part of the industry.
So where do we go from here?
Mallory Wood, assistant director of marketing at St. Michael’s College, tackles this question with host Seth Odell. Breaking down video statistics, identifying pitfalls in the YouTube EDU structure and ultimately identifying what makes an ideal EDU video, Mallory and Seth lay out not only the current challenges, but also a strategy for turning things around.
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