Hosts


Adam Castro

Adam Castro

Host of Admissions Live
Vice President for Enrollment Management, Bloomfield College

As Vice President for Enrollment Management, Adam Castro oversees the operations of the Offices of Admission, Marketing, and Student Financial Services. His areas of responsibility include development of recruitment, marketing, admission, and financial aid programs designed to recruit, admit and retain students at Bloomfield College. He has been at Bloomfield College since 2003. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), the ACT New Jersey State Council, NAFSA: Association for International Educators, and the Association of Independent Colleges and Universities in New Jersey (AICUNJ).

Amy Jorgensen

Amy Jorgensen

Host of Marketing Live
Associate Director of Marketing, University of Virginia

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.

Andrew Gossen

Andrew Gossen

Host of Advancement Live
Executive Director of Digital, Cornell University

Andrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.

Ashley Budd

Ashley Budd

Producer, Host of Higher Ed Special Edition
Director of Digital Marketing, Cornell University

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.

Daniella Nordin

Daniella Nordin

Content Coordinator and Host
Digital Engagement Manager, Skidmore College

Daniella is a digital content strategist with a roots in social media marketing. Her work includes producing and curating content that engages — and cultivates — alumni and prospective students. She fangirls over finding ways to creatively share stories online and offline. A native of the great state of Ohio, Daniella is a graduate of The Ohio State University (#BuckeyeForLife) and holds an M.A. in Communications from the University at Albany, SUNY. You can find her drinking Diet Coke, watching The West Wing, and listening to podcasts, when she isn't co-hosting Ladies 80s on the Skidmore College radio station.

Erin Supinka

Erin Supinka

Host of Higher Ed Special Edition
Social Media Manager, Dartmouth College

Erin is social media manager at Dartmouth College and contributing editor of the Higher Ed Live Blog. Erin holds a Bachelor of Science in Journalism from Rochester Institute of Technology. Connect with Erin on twitter, @erinsupinka.

Heather Shea

Heather Shea

Host of Student Affairs Live
Assistant Program Director, RISE, Michigan State University

Heather Shea's career in student affairs spans 16+ years and five different campuses, and involves experience in many different functional areas including residence life, multicultural affairs, women’s centers, student activities, leadership development, and commuter/nontraditional student services–she is a true Student Affairs Generalist. Heather is currently serving as the assistant director of RISE (Residential Initiative on the Study of the Environment), a living-learning community at Michigan State University while also a full-time doctoral student in MSU's HALE (Higher, Adult, and Lifelong Education) Program. She completed her master’s degree in Student Affairs in Higher Education from Colorado State University in 2000. Connect with Heather on Twitter at @heather_shea_

Kim Brown

Kim Brown

Host of Advancement Live
Director of Strategic Communications and Digital Engagement, Syracuse University’s Office of Alumni Engagement

Kim Brown enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.

Mallory Wood

Mallory Wood

Producer
Director of Marketing, mStoner Inc.

Mallory Wood brings over nine years of marketing, digital, and undergraduate enrollment experience to mStoner. Mallory is responsible for mStoner’s marketing strategy, works with clients to develop social media strategies, and manages EDUniverse Media.

Nicole Lentine

Nicole Lentine

Host of Admissions Live
Associate Director of Admission, Champlain College

Nicole Lentine is associate director of admission at Champlain College. Along with recruitment goals and activities, she serves as community manager to prospective and admitted student social media communities, develops admissions and alumni partnership strategies, and develops events and visit programs for special populations. Nicole has over nine years of experience in the industry, and thrives on networking and learning from others to constantly improve and find new ways to connect with students. She speaks about college admissions and digital communication strategies at regional and national conferences including NEACAC, HigherEdWeb, and UBTech.

Rob Zinkan

Rob Zinkan

Host of Marketing Live
Associate Vice President, Marketing, Indiana University

Rob Zinkan has been with Indiana University for 15 years and is currently in a system-wide role as associate vice president for marketing – working to develop, champion, and deploy the university’s brand strategy; leading IU’s internal full-service marketing agency; and serving as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is a past chair of CASE Indiana.

Ryan Catherwood

Ryan Catherwood

Higher Ed Live blogger and Former Host of Advancement Live
Assistant VP for Alumni and Career Services, Longwood University

Ryan Catherwood is the Assistant VP for Alumni and Career Services at Longwood University. Prior to joining Longwood, he was the Director of Digital Strategy in the University Advancement office at the University of Virginia. His work is dedicated to strategies that utilize events, crowdsourcing, inbound and content marketing, email marketing and social media community management in order to drive alumni and student engagement, participation, connections, networking, volunteerism and giving at Longwood University.

Tony Doody

Tony Doody

Host of Student Affairs Live
Director of Student Life, Rutgers University

Tony Doody has over 25 years of practical experience and oversight in senior leadership positions within the Higher Education industry in the areas of Facilities Management, New Student Orientation, Parent and Family Programs, Leadership and Training, Marketing and Communications, Adult Learning, and Major Events and Programs. He currently serves as the Senior Director of Student Engagement at Rutgers University. Over the last six years, Tony has presented at over twenty-five universities and national conferences on topics of innovation, digital leadership, technology, and unconventional leadership. He is the recent Innovation chair for the ACPA 2014 conference, serves on the ACPA Credentialing team, and is co-chair of the ACPA Presidential Task Force on Technology. In addition, Tony has worked over 20 years as a consultant in the areas of executive coaching, leadership development, presentation skills, risk-taking, innovation, social media, conflict resolution, and team cohesiveness. Past clients include J&J, Bristol Myers Squibb, Vistakon, Navigant, Janssen, United Way, Merrill Lynch, Tumi, and Aventis Pharmaceuticals.