Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware’s successful Social Media Ambassadors program includes 70+ students annually who feature their own authentic college experiences on branded social accounts while learning best practices in social media marketing and building their resumes.


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This episode is sponsored by PRSA Counselors to Higher Education

Episode Host

Andrea Boyle Tippett

Director of External Relations, University of Delaware


Sarah Goldfarb

Sarah Goldfarb is the Digital Marketing Manager in the University of Delaware’s central marketing and communications office, overseeing the content strategy for the University’s website and social media channels. Sarah sits on the national Social Media Council and has taught a UD social media certification course to business professionals. Before making the move to higher ed marketing almost 5 years ago, Sarah spent the first part of her career as a journalist.