Growth within the enrollment management field is not always linear, and in particular, female admissions professionals may face tough questions and challenges as we progress within this field. How do you strike a work/life balance that still provides opportunity to advance? How do you find and develop relationships with professional mentors? What’s the best approach to dealing with sexist decisions or policies? How do you juggle the rigors of the industry and its unique cycle while raising a family? Navigating these important questions is a difficult but important part of managing one’s enrollment career.
On this episode of Admissions Live, we sit down with an esteemed panel to discuss the experiences and challenges of female professionals in the enrollment management industry.
Nicole LentineNicole Lentine is business development specialist at mStoner, Inc. Nicole works closely with mStoner's marketing team to connect with new clients, identifying their challenges and finding the solutions that best fit their needs. Nicole previously served as an admissions counselor at her alma mater, Champlain College in Burlington, VT. She speaks about college admissions and digital communication strategies at regional and national conferences including NEACAC, HigherEdWeb, and UBTech.
Patricia Maben is a Higher Education Marketing and Enrollment Professional with over 25 years of experience on both sides of the desk – college & company. Patricia started her career in College Admissions, like many, having no idea what she wanted to do long-term. She was introduced to the power of the profession at Hartwick College as the Science Recruiter, then became the lead admissions professional to build and execute the plan to recruit the first Engineering Class at Rowan University. After Rowan, Patricia returned to Hartwick and held many roles through the Vice President of Enrollment. In 2006, Patricia joined RuffaloCODY, a Higher Education Company, to help lead the development of new solutions for enrollment analytics, recruitment and marketing. While working at Ruffalo, Patricia consulted and strategized with hundreds of enrollment leaders throughout the US, directed research initiatives to understand student perceptions and behaviors, built a leading team of Enrollment Management professionals and has presented at several conferences on the changing landscape of Higher Education. Patricia’s most recent position was Sr. Vice President for Enrollment Management Product Strategy at Ruffalo Noel Levitz. Today, she is translating her skills with non-for profit agencies in New York as a strategic marketing consultant.
Jacqueline Gregory is a freelance writer and marketing strategist specializing in higher ed enrollment topics. She was introduced to the field as a work-study student at Salisbury University (MD) in the financial aid office. Experiencing firsthand the transformative power of college, she found her passion in helping students find that for themselves. At Hartwick College (NY), she discovered the potential in cultivating your own opportunities. Initiating several new positions in admissions and financial aid, Jackie shaped her career through flexibility, self-advocacy, and always bringing value. She carried those lessons in her shift to RuffaloCODY. There, she proposed and built the marketing function for the enrollment division, establishing and heightening the company’s visibility in the industry. In her next transition, Jackie decided to pursue the aspects of her positions that consistently gave her the most joy—writing, creating, and strategizing in, around, and about enrollment-oriented subjects.
Kathy Kurz started her higher education career as an accounting clerk, managing past due accounts and student payroll at Earlham College. Deciding that giving out money would be more fun than collecting it, she moved into financial aid, serving as Director of Financial Aid at Earlham College from 1981-84. From 1985-1996, she worked at the University of Rochester, first as Director of Financial Aid, then as an Associate Vice President, overseeing not only Financial Aid, but also the Registrar’s Office; the Center for Work and Career Development; and the Enrollment Management Research Office. In 1996, she and Jim Scannell formed a higher education consulting firm, creatively named Scannell & Kurz. Over the next 18 years, Ms. Kurz consulted with hundreds of higher education institutions–public and private, small and large–including a number of specialty institutions such as law schools and military academies. Her clients included such widely diverse institutions as UCLA, Alvernia, University of Pittsburgh, University of Maine System, University of Buffalo Law School, The Ohio State University, Loyola Marymount, University of the Pacific, and Harvey Mudd. The firm specialized in data-driven solutions for a broad array of enrollment management challenges.
In 2012, Scannell & Kurz was sold to Ruffalo Cody, now Ruffalo Noel Levitz. Ms. Kurz retired in 2014.
As Vice President for Enrollment Management and Marketing at The College of Saint Rose in Albany, New York, Mary provides leadership and strategic direction on enrollment planning for undergraduate and graduate enrollment, financial aid, international enrollment and affairs, and institutional marketing and communications.
Mary’s career in enrollment management and marketing spans 35 years. She believes passionately about lifting others up professionally, and is keenly focused on hiring and mentoring outstanding enrollment and marketing professionals ultimately recognized for their talent, creativity and spirit of innovation.
Since 2013, Mary has taught a graduate level course entitled “Enrollment Management” in the Saint Rose Higher Education and Leadership Program at The College of Saint Rose.
Mary has been a speaker at the National Association of College Admission Counseling (NACAC) annual conference, several Small College Enrollment Conferences, the New York State Association of College Admission Counseling Annual Conference (NYSACAC),and the American Strategic Management Institute (ASMI) on such topics as: “How to Develop a Winning Marketing Strategy on a Limited Budget”; “How to Market On- and Off-Campus Admissions Events”, “How to Make the Admissions Search Process Work ”; “Performance-based Measures in Admissions and Enrollment”; ” Change Management”, and “Admissions and Financial Aid: A Winning Collaboration in Today’s Competitive Environment”, to name a few presentations.