Higher Ed Info: The Importance of IA in UX

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Thursday, July 17, 2014 at 1:00 p.m. ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

How do we organize our information for our audiences? Fran Zablocki and Nick DeNardis join host Ashley Budd to discuss the importance of information architecture (IA) for an optimized user experience (UX).

Join the broadcast LIVE and participate in the discussion on Twitter at #HigherEdLive at 1 p.m. ET on Thursdays. Watch the video replay in syndication or listen to the podcast here and on iTunes.

Higher Ed Live is produced by mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more. In July, mStoner is hosting an in-depth two-part webinar series focused on how colleges and universities can offer program, major, and degree pages that don’t suck. These are the products our institutions offer, yet many degree pages on .edu sites are long, lackluster, and lifeless. Register Now.

Higher Ed Live is made possible by OmniUpdate, the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community. Part 2 of OmniUpdate’s Small Web Team series is up on their blog! Read More.

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  • Eric Olsen

    Ridiculously great show line-up. 6 more episodes just like this, please! One topic I’d love to see covered is the concept of content ownership. Nick and Fran both assumed departmental ownership since that’s where the content knowledge lives. But I’d love to hear the pros and cons of centralized Marketing ownership over the Web, informed by the content experts within respective departments?