Google Analytics Tips, Tricks & Strategy

by

Seth Meranda, User Experience Architect for the University of Nebraska-Lincoln (UNL), and an Associate Consultant for Noel-Levitz, joins Higher Ed Live to talk about the role of Google Analytics in higher education. Meranda breaks down effective web analytics strategy, sharing examples of success and outlining why in the end it’s all about goals.

Thanks to our sponsors
OmniUpdate is the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community.
Inigral, the creators of the Schools App on Facebook, can help you leverage Facebook to increase yield and retention. Check out their weekly webinar to learn more.

Weekly 5
Is Facebook the Future of Roommate Matching?
Great example of engaging with meaning on Facebook
Study: How People Are Engaging Journalists on Facebook & Best Practices
LinkedIn Adds Section for Students
A new way to view YouTube http://www.youtube.com/cosmicpanda

Unsolicited Shout-out of the Week
This week’s shout-out goes to former USC President Steve Sample and his book The Contrarian’s Guide to Leadership

From our sponsors:

  • Pingback: Google Analytics | Web Ed

  • Pingback: EDU Checkup » Seattle Pacific University – Episode #257

  • http://twitter.com/eolsencreative Eric Olsen

    Great episode! Would love to know what metrics Seth values most and focuses his efforts on for UNL. If he prioritizes conversation valuations over other metrics? If he optimizes navigation and menu ordering based on traffic popularity and Internal Site Search results? Give us your secrets, Seth! :)

Page optimized by WP Minify WordPress Plugin