Did the last departmental email you opened include clip art, Comic Sans, and a screenshot of a word document? Are you running out of hair to pull out? Pulling together effective internal email communication across campus silos is a struggle. When our email communication fails, important messages don’t reach our most important constituency–our students. Learn how how to transform your email marketing for current students from higher ed experts. We’ll discuss getting from good (or bad) to great.

 

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
 

Guests

Natasha Wetten

Natasha has over five years of experience in digital marketing. In her current role as digital marketing manager at Temple University she is responsible for ensuring that best practices are employed across email marketing campaigns, setting strategy for reporting and evaluating digital analytics, and developing and maintaining standards for web content to ensure it is optimized for search.

Her expertise in email marketing spans over four years of experience with campaign strategy, layout and design, segmentation and dynamic content, subscription management, and reporting and analysis.

Natasha earned her bachelor’s degree in communications from Arcadia University and is working on a master’s degree in marketing communications from Temple University.

 

Kate O'Neill

Content Producer, University Marketing at Template University

 

Chase Carter

Chase Carter oversees branding, digital and print communications, and marketing strategies for the Oklahoma State University Alumni Association. He specializes in digital engagement and over the past 9 years has helped develop the OSUAA’s social media presence into a national leader. Recently, he helped develop and launch two mobile apps for both OSU alumni and students. Chase is the vice president of technology for the Council of Alumni Marketing and Membership Professionals (CAMMP) and also served two years as the communications chair for the annual CASE District IV conference. He has presented on a variety of topics at CASE, CAMMP, the iModules Sizzler conference and the West Coast Marketing Group conference. Chase earned his bachelor’s degree in broadcast journalism and his master’s degree in mass communications from Oklahoma State. He loves all-things orange and resides in Stillwater with his two rescue dogs, Edmon and Bennett.