In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.

 

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This episode is sponsored by PRSA Counselors to Higher Education

Episode Host

Andrea Boyle Tippett

Director of External Relations, University of Delaware
 

Guests

Erika Whittaker

Erika Whittaker is a member of Gonzaga’s University Advancement Division. As Alumni Events Communication Coordinator, she is in charge of email campaigns, managing social media channels, website content and everything in between. When she’s not at work, Erika coaches volleyball at Shadle Park High School and is pursuing her Masters in Communications and Leadership from Gonzaga.

 

Todd Zeidler

Todd Zeidler is entering his sixth year in the Athletic Department at Gonzaga and third as Assistant Director of Athletics for Communications. In this role, he oversees the sports information, video services, and graphic design areas. In addition, he serves as the Athletic Department Spokesperson and manages media relations for baseball, men’s and women’s tennis, men’s soccer and women’s golf programs, while managing the day-to-day operations of GU’s official athletics website GoZags.com and both department and team-specific social media accounts.

 

Holly Jones

Holly Jones is the Advancement Communications Specialist at Gonzaga, where she has gleefully worked for the past five and a half years helping craft messaging for all areas of University Advancement. A graduate of Washington State University, Jones is a media and advertising veteran, as well as the author of two young adult novels. She has three young children and enjoys playing her piano every morning.

 

Sarah Schwering

A two-time alumna of Gonzaga University, Sarah Schwering is GU’s Senior Director of Marketing & Communications. As a member of the Marcom Department, Sarah and her team share stories of the University in support of strategic initiatives focused on enrollment, fundraising and brand awareness. Sarah has extensive experience in campaign communications, market research, and video production. Outside of GU, Sarah is a proud mom to two young boys and hails from the Seattle area.