The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed community, the event focuses on the latest best practices, trends, and technologies to help marketers make an even bigger impact. In this episode of Marketing Live, members of the conference committee will preview AMA Higher Ed and explore critical issues to be addressed in Orlando.


Marketing Live is sponsored by Funnelback

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president, marketing, where he leads Indiana University’s full-service internal marketing agency; works to develop, champion and deploy the university’s brand strategy; and acts as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.


Tony Poillucci

Tony Poillucci is vice president, creative director, and senior strategist at VisionPoint Marketing, where he does a little bit of everything and is responsible for the ultimate success of VisionPoint’s clients. Prior to joining VisionPoint Marketing, he was president of aHA! Factory, a highly successful consulting, design, and web development firm based in Miami.

His experience and client list run the gamut from the technology sector to nonprofits, and for the past decade, his primary focus has been higher education marketing. Tony has led branding and integrated marketing program engagements for a variety of institutions, and he writes and speaks nationally about all things higher ed marketing.

Tony is a member of the AMA Symposium for the Marketing of Higher Education conference committee.


Brad Bohlander

Brad Bohlander is associate vice chancellor for university communications at NC State and an award-winning marketing communications leader. Brad oversees the university’s brand identity and central communications functions. His team provides leadership, strategy, services, and support to advance NC State’s mission and brand. Prior to joining NC State in 2011, he served as executive director of public relations at Colorado State University.

Brad is a member of the AMA Symposium for the Marketing of Higher Education conference committee. He will also present “From Brand to Billions” at the conference on how NC State established a strong brand identity and built on its growing brand awareness to successfully plan and launch the university’s largest ever fundraising campaign