In this episode of Advancement Live, host Ryan Catherwood explores football game day and Homecoming engagement strategies with Chase Carter from Oklahoma State University’s Alumni Association, building new athletic traditions and growing school spirit with Scott Bacon of Longwood University, and tactics for fundraising and athletics development with Duke University’s Tom Coffman.


Episode Host

Ryan Catherwood

Ryan Catherwood

Ryan Catherwood is the Assistant VP for Alumni and Career Services at Longwood University. Prior to joining Longwood, he was the Director of Digital Strategy in the University Advancement office at the University of Virginia. His work is dedicated to strategies that utilize events, crowdsourcing, inbound and content marketing, email marketing and social media community management in order to drive alumni and student engagement, participation, connections, networking, volunteerism and giving at Longwood University.


Tom Coffman

Deputy Director of Athletics, Development and Executive Director of Iron Dukes at Duke University


Scott Bacon

Senior Associate Athletics Director for External Relations at Longwood University


Chase Carter

Director of Communications and Marketing at Oklahoma State University Alumni Association