December 9, 2014 11:16 am
On this episode, members of the recruitment offices at Saint Joseph’s University discuss how they are on the path to collecting better and more accurate admissions data in order to become better marketers and recruiters. Guest host Melissa Calder, Associate Director of Media & Communication, counts down use cases for big data in enrollment marketing with colleagues Kelly McGlynn, Assistant Director of Admissions and Yoftahe Zewdu, Assistant Director of Marketing for graduate admission in the College of Arts & Science.
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