Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has collected over 20,000 samples in the wild. Since the meanings of individual memes are emergent properties defined by their usage, if one is to “define” a meme, having a large dataset of usage would be the best approach.

Learn how to use memes accurately and appropriately on your social media channels.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
 

Guest

Aaron Hill

Aaron lives in sunny upstate NY, best known for its sandy beaches and year-round warm weather. By day, he converts a trade-secret-protected mixture of snark and caffeine into backend web code (Rails & PHP) for SHA (formerly: “School of Hotel Administration”). He is an avid fan of Internet Culture, most recently “GifSound” (animated gifs mashed up with audio clips), and this whole Meme Research project began in 2014 with the question “What is the difference between Uncomfortable Situation Seal and Socially Awkward Penguin?”

LINKEDIN: https://www.linkedin.com/in/amhill
TWITTER: http://twitter.com/aaronmhill