It’s time to start thinking about faculty and their content beyond the faculty directory. These rich and engaging stories, produced by your faculty experts, are a potential gold mine for your engagement and content strategies. In this episode of Higher Ed Special Edition, we’ll speak with technology and marketing expert, Peter Evans, about using faculty content across your web and social channels to drive everything from media coverage, alumni engagement, and student recruitment.
In this episode, viewers will:
- Take away a working plan for gauging faculty contribution
- See how your institution can leverage faculty content across web assets and cross functional teams like alumni, admissions and marketing
- Learn how to extend content and capitalize on time sensitive breaking news to highlight faculty expertise
Erin SupinkaErin is social media manager at Dartmouth College and contributing editor of the Higher Ed Live Blog. Erin holds a Bachelor of Science in Journalism from Rochester Institute of Technology. Connect with Erin on twitter, @erinsupinka.
Peter is Co-Founder & CEO of ExpertFile, the world’s first expert marketing platform built for organizations. His work in strategic planning and business model innovation draws on over 20 years experience working in software, Internet services, online media and telecom – working both in early-stage venture backed technology start-ups and publicly traded companies.
Consistently rated as a top keynote speaker and panelist, Peter has spoken at technology, marketing and innovation events throughout the world. His work has been featured in publications including Inc. Magazine, Strategy Magazine and Huffington Post.