One-third of all ads viewed on the internet are Facebook ads. In this episode of Higher Ed Live, marketing expert Knud Berthelsen breaks down how to advertise on the social network, sharing tips and tricks on targeting, best practices and examples of success.

With extensive experience running Facebook ad campaigns, Berthelson offers a crash course perfect for anyone interested in learning how to advertise on Facebook.

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Inigral, the creators of the Schools App on Facebook, can help you leverage Facebook to increase yield and retention. Check out their weekly webinar to learn more.

Weekly 5
At VA, a blogger criticizes from the inside. Could this work in higher ed?
See how Missouri University of Science and Technology covered its own lockdown
Facebook now allows you to tag pages in photos. Likely coming soon for higher ed
Create Contests on Facebook for $9 a month
Growing Reach with Facebook Ads
[PDF] 4 Tips to Drive Facebook Taffic – A new whitepaper from @zehno
[PDF] Using Facebook to Reach Admissions Goals, a whitepaper by @zehno

Unsolicited Shout-out of the Week
This week’s unsolicited shout-out goes to SNHU President Paul LeBlanc for his candid conversation with a parent on financial access and the affordability of higher education