Too many clicks. Forms that aren’t user-friendly. Giving pages that don’t match your university’s brand. Sound familiar? By implementing relatively easy fixes to these donor deterrents, you can transform your organization into one that increases retention and giving rates.
In this episode of Advancement Live, Kim Brown speaks with annual giving experts from the Purdue Research Foundation and George Mason University, as well as a strategist from iModules, about fresh ideas for optimizing the online giving experience for donors – making it both easy and appealing.
Kim BrownKim Brown enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.
Nick is Director of Annual Giving at George Mason University. He is responsible for designing and implementing annual giving strategies that support George Mason University, including: oversight of direct mail, e-solicitation, call center, online giving site, student philanthropy education, and faculty/staff giving. Nick has a bachelor’s degree from the University of North Carolina at Charlotte.
Kate is Associate Director of Annual Giving at the Purdue Research Foundation with a focus in e-philanthropy. Her main initiatives include email solicitations, Purdue Day of Giving, online giving, and Purdue’s crowdfunding platform. Kate graduated from Purdue University in 2012 with a bachelor’s degree in communications and completed her MBA at Purdue’s Krannert School of Management in May 2016.
Mirko is Senior Account Manager and Client Consultant at iModules Software. Prior to joining iModules, Mirko worked at Wilkes University as the Director of Alumni Relations and Annual Giving. At iModules, Mirko consults with clients to help them to meet their strategic goals with Encompass. He received his bachelor’s degree from Drew University and his master’s degree at the College of Europe.