College students and their parents communicate very differently than they did five to ten years ago. Their wants, needs, expectations, and preferences have evolved – and it is imperative that we stay ahead of the curve. Experts Stephanie Geyer and Lance Merker will discuss tips on how to optimize communication strategies and content across multiple digital platforms in order to effectively communicate with students and their parents.


Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Stephanie Geyer

Vice President, Web Strategy and Interactive Marketing Services, Ruffalo Noel Levitz
Stephanie Geyer directs website development and e-communications projects for Ruffalo Noel Levitz. Her web consultation services are based on current best practices in enrollment management and are frequently integrated with recruitment and marketing consultations and market research projects. In addition to providing consulting services, Geyer frequently delivers conference presentations about using the web as a recruitment communications tool, including at the National Conference on Student Recruitment, Marketing and Retention as well as the AMA Symposium for the Marketing of Higher Education. She helped conduct the E-Expectations market research project on the Internet and e-recruitment behaviors of high school juniors. Prior to joining Ruffalo Noel Levitz, Geyer directed recruitment marketing programs for Wilkes University (PA).

Follow Stephanie on Twitter: @StephGeyer


Lance Merker

President and CEO, OmniUpdate, Inc.

Lance Merker is President and CEO of OmniUpdate, the leading provider of content management solutions designed to streamline content administration and solve the digital marketing and communication challenges of higher education. Lance has more than 20 years of experience in the software industry and is a regular guest speaker at higher ed web conferences. In 2014, he received the eduWeb Summit Award for Industry Excellence, which recognizes individuals in higher education who have made outstanding accomplishments in the area of digital marketing, web development, and web strategy.

Follow Lance on Twitter: @lancemerker