“Did we have a good year?” We’ve all either asked that question ourselves or been asked that question. In this episode of Advancement Live, Kim Brown chats with alumni engagement professionals from DePauw and Longwood universities about the metrics they’re keeping an eye on. Does event attendance result in financial support? How can we predict further engagement opportunities? Whether you’re just started an engagement scoring model or you’re looking at new ways of tracking alumni engagement, you’ll learn how to support anecdotal evidence with hard data.
Kim BrownKim Brown enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.
Lindsay is Director of Alumni Engagement for Campus and Regional Programs at DePauw University. She received her Bachelor of Science degree in financial planning from Purdue University in 2006 and started her career at DePauw in 2007 in annual giving, serving as director of the program from 2011-2013. In her role in alumni engagement, Lindsay coordinates on-campus alumni events and oversees alumni travel. She also works directly with alumni volunteers in regional alumni chapters to plan and market alumni events in cities throughout the country.
Parks is Director of Alumni Relations at Longwood University. He’s primarily charged with spearheading all off-campus engagement for Longwood’s diverse alumni base including regional events, volunteer opportunities, and building a robust alumni network. With a mission based on lifelong learning, the Office of Alumni & Career Services strives to create innovative, forward-thinking programming to help engage and motivate Longwood alumni.