In this edition of Advancement Live, join host Ryan Catherwood for an examination of engagement and fundraising tactics in higher education visual and performing arts. Guests on the program, Ruth Waalkes and Jon Catherwood-Ginn from the Center for the Arts at Virginia Tech will detail their strategy for crafting numerous avenues for engagement, boosting event attendance and ticket sales, and growing philanthropic giving. Other topics include ideas for engaging diverse communities, balancing local/global programming, and responding to the needs and desires of alumni and donors.


Episode Host

Ryan Catherwood

Ryan Catherwood

Ryan Catherwood is the Assistant VP for Alumni and Career Services at Longwood University. Prior to joining Longwood, he was the Director of Digital Strategy in the University Advancement office at the University of Virginia. His work is dedicated to strategies that utilize events, crowdsourcing, inbound and content marketing, email marketing and social media community management in order to drive alumni and student engagement, participation, connections, networking, volunteerism and giving at Longwood University.


Ruth Waalkes

Associate Provost for the Arts, and Executive Director, Center for the Arts at Virginia Tech


Jon Catherwood-Ginn

Engagement and Partnerships Manager, Center for the Arts at Virginia Tech