As the price of hardware continues to drop, more and more institutions are finding new ways to deliver marketing messages via creative digital signage solutions. Travis Ballstadt, digital media coordinator at Iowa State, joins Higher Ed Live to breakdown hardware and software solutions, best practices, as well as his efforts to introduce touch screen digital signage to the higher ed space.
With new research showing 27% of 18-24 year olds took an action based on the last time they saw advertising on digital signage, there has never been a better time to enter this space and connect with key constituents.
Despite this potential, the current state of digital signage in higher ed still reflects a low-budget patchwork solution to implementing and supporting messaging via electronic display. It’s time we get serious, incorporate strategic planning, utilize current resources, and provide an integrated digital signage strategy that can reach stakeholders while not breaking the bank.
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Digital Signage Resources
List of some digital signage vendors
White papers covering edu digital signage (registration required)
Great resource regarding best font, type size and color for digital signage
[Video] See how University of Toronto used digital signage to target students in their fitness center
Want to learn more? Check out http://www.digitalsignagetoday.com
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