May 24, 2018 3:50 pm
by HEL General
How do you protect your institution, inform your leadership and keep a cool head when social media rumors are flying?
Social media is instant, global and uncensored and has been a game changer in the public relations and marketing communications landscape. Join this webinar to learn more about how social listening tools, data collection, and rapid responses can help you stay ahead of the rumor mill. We’ll talk through best practices for engaging your followers and moving the conversation off of social and into meaningful resolutions.
We’ll also engage in an open discussion about free speech and our followers’ often misplaced expectations that universities should be censoring community members for having views they disagree with. Let’s plan to learn from each other!
ANDREA BOYLE TIPPETTDirector of External Relations, University of Delaware
Andrea Jones is the associate vice president for public relations and marketing communications at Georgia State University. A strategic leader, she oversees media relations, crisis communications, content strategy and distribution, social media, photography, videography and internal communications at the university. Andrea joined Georgia State in 2008 after spending a decade as an award-winning, investigative journalist with The Atlanta Journal-Constitution, where she covered higher education and other topics.
Terry Coniglio is the director of content strategy at Georgia State University, where she’s led digital and social media for the past seven years. Before joining Georgia State, she worked at Cornell University and Duke Corporate Education and taught English in Japan. Terry received a bachelor of science degree from Ithaca College and a master of business administration degree from Georgia State University.