11,700 participants. 2,725 funds benefited. $4.6 million given. Utilizing a creative approach to showing the impact of donor gifts, The Ohio State University’s “Connecting the Dots” campus campaign was massively successful. Gonzaga University took a different approach to demonstrating donor impact through their “Tomorrow Made Possible” efforts, with a special focus on how students perceive fundraising. In this episode of Advancement Live, Kim Brown chats with both Ohio State and Gonzaga about their efforts to show new (and returning) donors just how meaningful their money is.
Kim BrownKim Brown enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.
Tina Thome is Associate Director of Annual Giving Special Campaigns for The Ohio State University. In addition to Campus Campaign, Ohio State’s annual faculty and staff fundraising effort, she also works on young alumni philanthropy, parent giving, individual unit campaigns and other designated affinity groups. Tina is also a licensed professional counselor.
Stephanie Rockwell is Director of Individual Giving at Gonzaga University. She works to broaden the base of private gift support from alumni, parents, friends, faculty, staff and students to advance the fundraising priorities of the University. Her diverse team raises $5m-$10m annually through best practices with a creative and strategic approach. Stephanie has a B.A. from Whitworth University and an M.A. from Gonzaga University.