December 1, 2014 2:13 pm

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Originally aired: Monday, December 1 at 1:00pm ET

Thinking of students and parents as “customers” has become something of a dirty word in admissions, but as the “front door” for our schools, it’s important that we understand the importance of good customer service. Admissions Live host Chris D’Orso and guests Karen Full, Rick Montgomery, and Bob Longmire from Longmire & Company discuss their recent survey on how parents’ and students’ college search habits change based on their interactions with us.

PDF link to the Longmire & Co study: Pre-Enrollment Service Study: How customer service delivery during the recruiting cycle influences enrollment

This show was sponsored by

Zinch/Chegg

Did you know that the Chegg Cloud, which includes sites like College Prowler, US News, Princeton Review, YouniversityTV and Zinch.com receives over 1.3 million visitors researching college information a month? Learn how you can reach these students who are actively researching college information at the height of their interest. E-mail clientsuccess@chegg.com or tweet @socialadmission for details.

ACU: Enrollment Management

Face it, from the very beginning of your career, you’ve never had that professional stamp that says you are an expert in enrollment management. Well, now you have that opportunity. Abilene Christian University’s new graduate certificate in enrollment management provides four highly interactive online courses that can be completed in as little as ten months. Combined with a unique residency component, the program is designed to help enrollment management professionals expand their knowledge and give them a credential to set themselves apart in the field. Visit acu.edu/graduate to learn more.

Welcome To College

Looking for a new way to re-energize your tour guides? Welcome to College has created the MARV Fitology Workshop for campus tour guides, weaving the science of happiness with the power of the campus tour. Contact Justin Bayer via twitter @welcome2college or email justin -at- welcometocollege.com for more information.

mStoner

Higher Ed Live is produced by mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more.