December 1, 2014 2:13 pm
by Chris D'Orso
Originally aired: Monday, December 1 at 1:00pm ET
Thinking of students and parents as “customers” has become something of a dirty word in admissions, but as the “front door” for our schools, it’s important that we understand the importance of good customer service. Admissions Live host Chris D’Orso and guests Karen Full, Rick Montgomery, and Bob Longmire from Longmire & Company discuss their recent survey on how parents’ and students’ college search habits change based on their interactions with us.
PDF link to the Longmire & Co study: Pre-Enrollment Service Study: How customer service delivery during the recruiting cycle influences enrollment
This show was sponsored by
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Higher Ed Live is produced by mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more.