What is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and institution needs. You’ll learn how to use design thinking in a higher education context and be able to apply it right away (no budget needed!) at your institution.

 

Marketing Live is sponsored by Funnelback

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the last 17 years at Indiana University in both campus-level and system-wide roles, including assistant dean for advancement at Indiana University–Purdue University Columbus, vice chancellor for external affairs at Indiana University East, and most recently associate vice president for marketing in a university-wide capacity. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is on the conference committee for the AMA Symposium for the Marketing of Higher Education.
 

Guest

Kim Thomas

Kim Thomas is a marketing manager at the Georgetown University School of Continuing Studies. She is in her fourth year there and manages strategy and marketing activities in media planning, social media, and brand management for the School of Continuing Studies and its 40-plus programs. With her expertise in design thinking, Kim is experienced in leveraging a human-centered approach to marketing, brand strategy, and brand management. She earned a bachelor’s degree from Duke University and is completing an MBA at Georgetown’s McDonough School of Business. Kim is also the co-founder and co-president of Georgetown’s first club for design thinking, Georgetown Design + Innovation.