What is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and institution needs. You’ll learn how to use design thinking in a higher education context and be able to apply it right away (no budget needed!) at your institution.


Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president for marketing, where he works to develop, deploy, and champion the university’s brand strategy; leads Indiana University’s full-service internal marketing agency; and serves as marketing liaison to IU’s two core campuses’ (IU Bloomington and IUPUI) leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.


Kim Thomas

Kim Thomas is a marketing manager at the Georgetown University School of Continuing Studies. She is in her fourth year there and manages strategy and marketing activities in media planning, social media, and brand management for the School of Continuing Studies and its 40-plus programs. With her expertise in design thinking, Kim is experienced in leveraging a human-centered approach to marketing, brand strategy, and brand management. She earned a bachelor’s degree from Duke University and is completing an MBA at Georgetown’s McDonough School of Business. Kim is also the co-founder and co-president of Georgetown’s first club for design thinking, Georgetown Design + Innovation.