Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president, marketing, where he leads Indiana University’s full-service internal marketing agency; works to develop, champion and deploy the university’s brand strategy; and acts as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.
 

Guest

Kim Thomas

Kim Thomas is marketing manager at the Georgetown University School of Continuing Studies. She is in her fourth year there and manages strategy and marketing activities in media planning, social media, and brand management for the School of Continuing Studies and its 40-plus programs. With her expertise in design thinking, she is experienced in leveraging a human-centered approach to marketing, brand strategy, and brand management. Kim earned a bachelor’s degree from Duke University and is completing an MBA at Georgetown’s McDonough School of Business.