Alumni offices and associations can do a better job connecting with graduating seniors. Making this connection is an important step in reinforcing the lasting value of a degree and establishing a lifelong relationship between students and their alma mater. During this episode of Advancement Live, Kim Brown speaks with alumni relations professionals about their engagement efforts leading up to and during Senior Week. Learn what’s worked and what’s failed in communications, programming, volunteerism and facilitating meaningful connections.

 

Episode Host

Kim Brown

Kim Brown

Kim Brown enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.
 

Guests

Derrick T. Smith

Derrick is associate director for young alumni programs for The Penn Fund at University of Pennsylvania. Prior to joining the team at Penn, Derrick spent four years in young alumni and student programs at Dartmouth College.

 

Megan Mercier

Megan is director of alumni and volunteer engagement in the office of Alumni Relations and College Events at Skidmore College. Megan brings to the broadcast more than fourteen years of experience in higher education advancement including fund raising and alumni relations.

 

Jessica Cellini

Jessica is senior assistant director of alumni relations and college events at Skidmore College. She specializes in creative programming with more than five years of experience as an event coordinator, where she incorporates graphic arts, technology and communication skills.

 
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