Host Ashley Budd welcomes writer, speaker and author of College (Un)Bound, Jeff Selingo to Higher Ed Live to discuss communicating value to prospective students and families, current students and alumni.

Topics discussed during the LIVE broadcast include:

  • Impact of digital communication
  • Perceived value vs. Actual value
  • Prospective students & families
  • Current students & advising
  • Alumni & career services
  • The future of higher education

THANK YOU TO OUR SPONSORS

mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more. Later this month mStoner is offering a complimentary webinar on successful social campaigns in higher education with Higher Ed Live host Ashley Budd. Register Now

Omni Update, the leading web CMS provider for higher education. The company focuses on providing an exceptional customer experience to its 40,000+ OU Campus CMS users around the globe. OU Campus is secure and scalable with great tools and features, plus deployment flexibility. So if you need a CMS, check it out at omniupdate.com.

Formstack. Engage with more prospective students using Formstack’s easy-to-use online form builder. Create and deploy branded web forms with no coding knowledge for quick engagement and data capture. Store and share submissions in Formstack for secure data management. Learn more about the ways online forms can enhance your digital engagement. Visit formstack.com.

 

Higher Ed Special Edition is sponsored by Mongoose

Episode Host

Ashley Budd

Ashley Budd

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.