85% of students state the primary reason they’re going to college is to get a better job. The evolving trends in the working world and expectations from employers makes it a challenging landscape to navigate. Learn how universities can best prepare students for their careers from Everette Fortner, University of Virginia’s Associate Vice President of Career and Professional Development, and Darden School of Business professor.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
 

Guest

Everette Fortner

As Associate Vice President of Career and Professional Development, Everette provides strategic leadership and vision to shape the Career Center’s efforts and presence at UVA. He is an innovative and action-oriented leader within higher education and career management.

Everette teaches two courses at UVA – Liberal Arts & the World of Work and Creating Your Professional Summer Experience. He also teaches a course at Darden – Business Development for Professional and Personal Success.  All three courses challenge students with applying design thinking skills to the “problems” of lifelong career management.

Everette joined the UVA Career Center in 2014 after ten years at the University of Virginia Darden School of Business as Director of the Career Development Center, Executive Director of External Relations, and Executive Director of Professional Development. Prior to Darden, Everette spent nearly 20 years in consumer products marketing and general management both domestically and internationally.

Everette completed his B.A. in Chemical Engineering at Vanderbilt University and also holds a MBA from Darden. In his spare time he likes being outdoors, camping and hiking. He also writes a blog titled “Career Runnings.”