What are the top predictions for marketers heading into 2016? Marketing thought leader and scholar Kimberly Whitler will share her insights and discuss how CMOs can have greater influence and impact. She will also outline some of the challenges facing CMOs in 2016 and solutions to address these obstacles.


Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan is in his 14th year with Indiana University, currently in a system-wide role as associate vice president for marketing, serving as marketing liaison to the flagship campus leadership and marketing community; working to develop, champion, and deploy the university’s brand strategy; and leading IU’s internal marketing agency. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He authors the University Advancement blog and is past chair of CASE Indiana.


Kimberly Whitler

Kimberly Whitler is Assistant Professor at the University of Virginia’s Darden School of Business. Her research area is marketing strategy, addressing contemporary CMO challenges. Kim is a contributor for Forbes and CMO.com (“CMO Matters”), and she has authored more than 100 articles related to C-level marketing issues.

Her professional career covers nearly 20 years in the consumer packaged goods and retailing industries, working both in the U.S. and overseas in executive positions for a variety of companies, such as Procter & Gamble, PetSmart, and David’s Bridal.