What are the top predictions for marketers heading into 2016? Marketing thought leader and scholar Kimberly Whitler will share her insights and discuss how CMOs can have greater influence and impact. She will also outline some of the challenges facing CMOs in 2016 and solutions to address these obstacles.


Marketing Live is sponsored by Funnelback

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president, marketing, where he leads Indiana University’s full-service internal marketing agency; works to develop, champion and deploy the university’s brand strategy; and acts as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.


Kimberly Whitler

Kimberly Whitler is Assistant Professor at the University of Virginia’s Darden School of Business. Her research area is marketing strategy, addressing contemporary CMO challenges. Kim is a contributor for Forbes and CMO.com (“CMO Matters”), and she has authored more than 100 articles related to C-level marketing issues.

Her professional career covers nearly 20 years in the consumer packaged goods and retailing industries, working both in the U.S. and overseas in executive positions for a variety of companies, such as Procter & Gamble, PetSmart, and David’s Bridal.