A modern content strategy requires institutions to have a library highly visual and portable pieces of content. Not only do digital assets needs to be organized, but they need to be produced and distributed to communicators on and off campus at a breakneck pace.
In this episode of Higher Ed Special Edition digital asset management pros will speak with Erin Supinka about how to keep your sanity when you face digital assets in a state of organizational disarray and content overload.
Erin SupinkaErin is social media manager at Dartmouth College and contributing editor of the Higher Ed Live Blog. Erin holds a Bachelor of Science in Journalism from Rochester Institute of Technology. Connect with Erin on twitter, @erinsupinka.
Corey manages over half a million digital assets for Cornell University Photography, part of the university’s Marketing Group. Corey specializes in large volume, high speed, high accuracy asset processing and marketing workflows for higher education. Corey has evolved Cornell’s DAM into the go-to content hub for a variety of audiences, including marketing and communications staff, design firms, and external media.
Maile manages the UMass Amherst Media Collective, a digital asset management (DAM) system for the University of Massachusetts Amherst University Relations department. Included in the collection are the last decade’s worth of photographs, the newest work by the university photographer, and a large collection of work by freelancers. Maile implemented the DAM less than a year ago with demonstrated success. The highest upload month has produced 1,200 new images and an expansion of storage and users is forthcoming.