The highly decentralized nature of colleges and universities can make it challenging for higher ed marketers to drive effectiveness and efficiency across their institutions. Central marketing and communications staff cannot necessarily “control,” they must “influence.” But how? In this episode, communications leaders from NC State and Tulane will discuss how their teams have provided leadership, spurred collaboration, and generated tangible results in their decentralized environments – covering everything from a brand refresh to managing the web space.
Rob ZinkanRob Zinkan is in his 14th year with Indiana University, currently in a system-wide role as associate vice president for marketing, serving as marketing liaison to the flagship campus leadership and marketing community; working to develop, champion, and deploy the university’s brand strategy; and leading IU’s internal marketing agency. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He authors the University Advancement blog and is past chair of CASE Indiana.
Brad Bohlander is associate vice chancellor for university communications at NC State and an award-winning marketing communications leader. Brad oversees the university’s brand identity and central communications functions. His team provides leadership, strategy, services, and support to advance NC State’s mission and brand. Prior to joining NC State in 2011, he served as executive director of public relations at Colorado State University.
Rachel Hoormann is executive director of university web communications at Tulane University. Rachel has led web content and design strategy at Tulane for more than 15 years. She and her staff manage top-level pages, Tulane’s content management system, and support all manner of electronic communications from social media to PowerPoint.