From one-person shops to full-service, revenue-generating internal agencies, higher education pros are raising the bar for creative marketing across the industry. But it’s hard work. Successful in-house agencies need to manage talent, time, competing priorities, strategy, production, costs, vendors, relationships and of course, internal politics. Hear about the creative balance that goes in leading, developing […]
Erin Supinka and Tanner Newcomb, social media ambassadors at Rochester Institute of Technology, join host Ashley Hennigan on Admissions Live and shares their insights on using Google+ Hangouts in admissions offices.
Mallory Wood, marketing manager at mStoner, joins the show for an information-packed session on the use of video in student recruitment efforts. Mallory discusses strategy, reach, production tips and more. Whether you are a one-person show or have a highly equipped marketing team this is one show re-cap you will not want to miss.
YouTube‘s educational portal, YouTube EDU, entered its third year of operation this past week. In spite of some very optimistic publicity for its initial launch, its development as a teaching-and-learning tool has thus far proven rather lackluster. YouTube has shown little effort in expanding and supporting the site, and few institutions in higher education have […]
YouTube‘s educational portal YouTube EDU turned two years old last week. While its launch was heavily hyped, it’s obvious now to industry insiders that the site is not where it needs to be. The past year has seen limited expansion or support on YouTube’s end, and a rash of bad content contribution on the part […]
Yesterday we shared with you the story of University of Lincoln student Tom Ridgewell, who took it upon himself to create a series of hilarious admissions videos for his university. Only problem? The videos include zombies, dinosaurs and a lecture on fire.
UPDATE: A University of Lincoln official has spoken with Higher Ed Live regarding the videos University of Lincoln student Tom Ridgewell (aka TomSka) decided to make a series of admissions videos for his beloved university. Only problem? They contain zombies, dinosaurs and fiery explosions.
Ten years ago, MIT began offering its own courses on the Internet through its OpenCourseWare, but not many other major universities have yet followed suit. They face two major hurdles: getting higher-up university officials to buy into the concept, and finding the right software to put course content online without much difficulty. Gagan Biyani, cofounder […]
Michael Fienen, Mark Greenfield and Kyle James take part in this action-packed in-studio special. For a full 80 minutes they share their thoughts on the state of social media on the collegiate campus, what’s working and what isn’t. For higher ed marketers, communicators and web pros, this is one show you will want to sit […]
For 45 minutes Seth shares every advanced YouTube tip and trick imaginable. Learn everything from how to best YouTube’s ‘Related Videos’ algorithm to cropping letter-boxed videos and uploading custom thumbnails. If you use YouTube at all this episode is a MUST watch.
With Halloween upon us, I thought it would be fun to search out and find the best Halloween videos from official college and university YouTube channels. Below is my list – in no particular order – but if you think I’ve missed anything just let me know! And don’t forget to tune in this Sunday […]
HubSpot‘s Kyle James joins the show to talk about how colleges and universities can use online video to take their message mainstream. We break down what makes good web video and even tackle the task of defining what it means to “Go Viral.”