Two weeks ago I spoke at the Global Leadership Summit at Oxford University. Our moderator, Robert Curtis from Graduway, posed this question to our panel: “If you were building an engagement program, what would you hope to accomplish in the first 100 days?” There wasn’t time to have an in-depth discussion at the conference. Here […]
When it comes to communicating with prospective students, consider reaching them through video. About 65 percent of high school students — notoriously a hard demographic when it comes to grabbing and keeping their attention — watch YouTube daily. Another 75 percent said they rely on YouTube videos to provide them with real information. So while […]
It’s not easy working in education. The landscape is constantly changing. Your college needs another software update. And you have to compete with the online courses that seem to have stolen your students overnight. And state funding has dropped AGAIN so you have to attract and engage students on an even tighter budget. And… It […]
Summer sessions come to a close and college campuses are buzzing with new students. Many institutions capture the spirit of Move-in Day, freshmen induction ceremonies and the first days of classes than with a short sharable video that is sure to put a smile on the faces of students, parents, staff and alumni. Here are a few […]
Originally aired: Monday, November 3rd at 1:00pm ET Admissions Live host Chris D’Orso and guests Melissa Dix and Amanda Frisbee discussed how Beloit College is doing some cutting-edge work with video, both on their homepage and with their student teams.
From one-person shops to full-service, revenue-generating internal agencies, higher education pros are raising the bar for creative marketing across the industry. But it’s hard work. Successful in-house agencies need to manage talent, time, competing priorities, strategy, production, costs, vendors, relationships and of course, internal politics. Hear about the creative balance that goes in leading, developing […]
In my last post, I discussed how we crowdsourced short video entries from University of Virginia students showcasing an individual display of talent. From these submissions, we selected 12 finalists for a Digital Talent Show competition that functioned as a component of a 36-hour fundraising event themed around Thomas Jefferson’s Birthday Celebration (#TJBDAY).
Erin Supinka and Tanner Newcomb, social media ambassadors at Rochester Institute of Technology, join host Ashley Hennigan on Admissions Live and shares their insights on using Google+ Hangouts in admissions offices.
Mallory Wood, marketing manager at mStoner, joins the show for an information-packed session on the use of video in student recruitment efforts. Mallory discusses strategy, reach, production tips and more. Whether you are a one-person show or have a highly equipped marketing team this is one show re-cap you will not want to miss.
YouTube‘s educational portal YouTube EDU turned two years old last week. While its launch was heavily hyped, it’s obvious now to industry insiders that the site is not where it needs to be. The past year has seen limited expansion or support on YouTube’s end, and a rash of bad content contribution on the part […]
Yesterday we shared with you the story of University of Lincoln student Tom Ridgewell, who took it upon himself to create a series of hilarious admissions videos for his university. Only problem? The videos include zombies, dinosaurs and a lecture on fire.
UPDATE: A University of Lincoln official has spoken with Higher Ed Live regarding the videos University of Lincoln student Tom Ridgewell (aka TomSka) decided to make a series of admissions videos for his beloved university. Only problem? They contain zombies, dinosaurs and fiery explosions.
For 45 minutes Seth shares every advanced YouTube tip and trick imaginable. Learn everything from how to best YouTube’s ‘Related Videos’ algorithm to cropping letter-boxed videos and uploading custom thumbnails. If you use YouTube at all this episode is a MUST watch.
With Halloween upon us, I thought it would be fun to search out and find the best Halloween videos from official college and university YouTube channels. Below is my list – in no particular order – but if you think I’ve missed anything just let me know! And don’t forget to tune in this Sunday […]
HubSpot‘s Kyle James joins the show to talk about how colleges and universities can use online video to take their message mainstream. We break down what makes good web video and even tackle the task of defining what it means to “Go Viral.”