Social media, e-mail, and direct mail all can be effective marketing and fundraising tools on their own. When combined into a strategic and well-executed integrated marketing strategy, however, they can have a direct and substantial impact on engagement and fundraising goals. In this show, the Cornell Lab of Ornithology‘s Miyoko Chu joined Host Andrew Gossen […]
On this episode of Admissions Live, host Ashley Hennigan is joined by Chris Butler, assistant director of marketing and communications at Georgia Southern University, in a discussion about the use of Google+ Hangouts for orientation programming.
Erin Supinka and Tanner Newcomb, social media ambassadors at Rochester Institute of Technology, join host Ashley Hennigan on Admissions Live and shares their insights on using Google+ Hangouts in admissions offices.
Mallory Wood, marketing manager at mStoner, joins the show for an information-packed session on the use of video in student recruitment efforts. Mallory discusses strategy, reach, production tips and more. Whether you are a one-person show or have a highly equipped marketing team this is one show re-cap you will not want to miss.
YouTube‘s educational portal YouTube EDU turned two years old last week. While its launch was heavily hyped, it’s obvious now to industry insiders that the site is not where it needs to be. The past year has seen limited expansion or support on YouTube’s end, and a rash of bad content contribution on the part […]
Yesterday we shared with you the story of University of Lincoln student Tom Ridgewell, who took it upon himself to create a series of hilarious admissions videos for his university. Only problem? The videos include zombies, dinosaurs and a lecture on fire.
UPDATE: A University of Lincoln official has spoken with Higher Ed Live regarding the videos University of Lincoln student Tom Ridgewell (aka TomSka) decided to make a series of admissions videos for his beloved university. Only problem? They contain zombies, dinosaurs and fiery explosions.
For 45 minutes Seth shares every advanced YouTube tip and trick imaginable. Learn everything from how to best YouTube’s ‘Related Videos’ algorithm to cropping letter-boxed videos and uploading custom thumbnails. If you use YouTube at all this episode is a MUST watch.
With Halloween upon us, I thought it would be fun to search out and find the best Halloween videos from official college and university YouTube channels. Below is my list – in no particular order – but if you think I’ve missed anything just let me know! And don’t forget to tune in this Sunday […]
HubSpot‘s Kyle James joins the show to talk about how colleges and universities can use online video to take their message mainstream. We break down what makes good web video and even tackle the task of defining what it means to “Go Viral.”