Should I tweet this? Is it appropriate to respond to that Instagram comment? Admissions leaders have been grappling with the internal cost-benefit analysis tied to these questions for years. Dr. Josie Ahlquist’s recent article, titled “Tweet the Veep: 30 Vice Presidents to Follow on Twitter,” has again moved this conversation to the top of Twitter […]
2017 marked a newsworthy year in college admissions. Popular culture, the political climate, social issues, and technology helped drive a national conversation about the status of college admissions in America; the good, the bad, and the ugly. One thing is for certain, 2017 was a year of big stories and significant changes that will influence the admissions landscape for […]
56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions, according to the recent Global Higher Education Survey conducted by TERMINALFOUR. Colleges that are able to adapt to quickly shifting political and technological trends now have a big opportunity to build brand awareness and international student enrollment. That means taking international […]
Five minutes to go, everything is planned, you’re ready and prepared, and then…technology fail! Now what? Perhaps you are about to introduce students to a program like Naviance for the first time. Or maybe you are considering having a student-of-the-week take over your school’s Twitter account. You might simply be preparing to share a presentation in […]
May 1st, the deadline for enrollment for many institutions, is right around the corner. Colleges and universities all over the country are working feverishly to earn commitments from their accepted students. In a time where students’ “short lists” are longer than ever, creating and implementing effective accepted student yield strategies is a point of emphasis, […]
Two weeks ago I spoke at the Global Leadership Summit at Oxford University. Our moderator, Robert Curtis from Graduway, posed this question to our panel: “If you were building an engagement program, what would you hope to accomplish in the first 100 days?” There wasn’t time to have an in-depth discussion at the conference. Here […]
When it comes to communicating with prospective students, consider reaching them through video. About 65 percent of high school students — notoriously a hard demographic when it comes to grabbing and keeping their attention — watch YouTube daily. Another 75 percent said they rely on YouTube videos to provide them with real information. So while […]
It’s not easy working in education. The landscape is constantly changing. Your college needs another software update. And you have to compete with the online courses that seem to have stolen your students overnight. And state funding has dropped AGAIN so you have to attract and engage students on an even tighter budget. And… It […]
Livestream on Facebook. Periscope on Twitter. YouTube Live, Wirecast and Google Hangouts. The list of streaming video tools goes on and on. Why should you keep up? Because live broadcast events represent a new frontier for engagement professionals in higher education. Live streaming has been on trend in higher ed since 2011. Most institutions already […]
Summer sessions come to a close and college campuses are buzzing with new students. Many institutions capture the spirit of Move-in Day, freshmen induction ceremonies and the first days of classes than with a short sharable video that is sure to put a smile on the faces of students, parents, staff and alumni. Here are a few […]
As we move closer to the national decision date of May 1st, colleges across the country are developing unique yield events to connect current students with their potential incoming class. On this episode of Admissions Live, host Nicole Lentine speaks with Ma’ayan Plaut, Manager of Social Strategy & Projects and Tanya Aydelott, Assistant Director of […]
Originally aired: Monday, November 3rd at 1:00pm ET Admissions Live host Chris D’Orso and guests Melissa Dix and Amanda Frisbee discussed how Beloit College is doing some cutting-edge work with video, both on their homepage and with their student teams.
From one-person shops to full-service, revenue-generating internal agencies, higher education pros are raising the bar for creative marketing across the industry. But it’s hard work. Successful in-house agencies need to manage talent, time, competing priorities, strategy, production, costs, vendors, relationships and of course, internal politics. Hear about the creative balance that goes in leading, developing […]
In my last post, I discussed how we crowdsourced short video entries from University of Virginia students showcasing an individual display of talent. From these submissions, we selected 12 finalists for a Digital Talent Show competition that functioned as a component of a 36-hour fundraising event themed around Thomas Jefferson’s Birthday Celebration (#TJBDAY).
Higher Ed Live guest host Stephanie St.Martin from Boston College speaks with Cara Rousseau and Amanda Peralta about social media campaigns at Duke University, Erin Supinka a current student and social media ambassador from Rochester Institute of Technology and Sean Casey, video producer from Boston College.