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Are social media campaigns for admitted students over?

AUTHOR: Daniella Nordin

May 5, 2017

Every year, colleges and universities compete for their piece of the college decision pie on social media. Trends like #CollegeSigningDay and #CollegeDecisionDay have institutions around the world curating custom hashtags and trying out gimmicks to motivate those elusive teens to “Pick me! Pick me!” But now, as we learn more about Generation Z — the […]

Five Strategies to Improve Your Crowdfunding Efforts

AUTHOR: Higher Ed Live

March 7, 2017

Crowdfunding is no longer a higher ed fundraising fad, but a proven asset in the advancement toolbox. Hundreds of universities learned that crowdfunding is a highly effective way to reconnect with alumni and develop philanthropic relationships with parents, students, and friends. With crowdfunding more prevalent than ever, the initial excitement a donor experiences by donating […]

5 Things I Learned from My First Day of Giving

AUTHOR: Higher Ed Live

November 22, 2016

It’s #GivingTuesday season. That special time of year when many of us spend our days snacking on antacids and breathing into a paper bag. Good times! I feel you. That was me about a year ago when I started to plan Duquesne University’s first-ever Day of Giving. Planning these events can evoke feelings of uncertainty […]

Six lessons higher ed can learn from #Rio2016

AUTHOR: Daniella Nordin

August 15, 2016

If you’re anything like the rest of the world right now, you’re glued to the television watching Michael Phelps swim his way further into the hearts of the country. When he first swam in the Olympics in 2000, social media wasn’t even a twinkle in Mark Zuckerberg’s eye — if it was anything, it was […]

Fantastic Memes and How to Use Them

Host: Amy Jorgensen

July 19, 2016

Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has collected over 20,000 samples in the wild. Since the meanings of individual memes are emergent […]

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Using Student Social Media Ambassadors to Drive Leads

AUTHOR: Higher Ed Live

June 1, 2016

When it comes to Student Advocacy, the formula is easy: engaged students = increased enrollment If you’re involved in student recruitment in any way, you know that you want to be involved in the college decision-making process from the very beginning. When someone asks a student, “Hey, what college are you going to next year?” […]

How to Become a Social Media Manager

Host: Amy Jorgensen

March 15, 2016

This episode has been developed in partnership with the University of Virginia Career Center. University of Virginia students interested in social media careers will gather at UVA in the Newcomb Gallery to hear from top social media managers on how they got into social media and details about what they do in their jobs. Learn […]

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Engaging College Students and Their Parents Online

Host: Amy Jorgensen

September 9, 2015

College students and their parents communicate very differently than they did five to ten years ago. Their wants, needs, expectations, and preferences have evolved – and it is imperative that we stay ahead of the curve. Experts Stephanie Geyer and Lance Merker will discuss tips on how to optimize communication strategies and content across multiple […]

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Managing Social Media Over Holiday Breaks

AUTHOR: Higher Ed Live

December 15, 2014

Monday, December 15, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode of Admissions Live, social media managers offer tips and tricks to keeping your content fresh and engaging for prospective students, new admits and incoming transfer students over the winter break. Guest host Erin Supinka, Social Media Manager at […]

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How to Manage Social Media in Higher Education: A Guide for Campus Administrators

Host: Amy Jorgensen

December 11, 2014

Managing Social Media in Higher Education is no easy task. There is a lot of pressure to stay on top of current trends and strategies, maintain consistency in many channels, and ultimately build genuine digital relationships with our students that result in brand loyalty. Liz Gross, author of “How to Manage Social Media in Higher Education: […]

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Social Media Gold – Top 10 List

Host: Ashley Budd

October 14, 2014

Thursday, October 9, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Keith Hannon, Associate Director of Social Media Strategy at Cornell University. Tune in as Ashley and Keith count down the 2014 Social Media Gold Top 10 List. Join the broadcast LIVE and participate in the discussion on […]

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Digital Accessibility

AUTHOR: Amy Jorgensen

August 7, 2014

Organizations across the country are consistently seeking how to develop a digital content that maximizes the user experience and is ADA accessible. Learn how to legally meet the Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the US Rehabilitation Act, along with keeping your information clear and engaging.

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How to Communicate with Students

AUTHOR: Amy Jorgensen

June 5, 2014

Thursday, June 5th at 1:00pm ET TOPIC Social Media: What is the best way to communicate with students? Facebook engagement is steadily decreasing and Higher Ed pros are desperately seeking the best way to connect and communicate with students? Where do we need to move to within the social media world to keep good communication flowing?

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If You Don’t Like Change, You’ll Like Irrelevance Even Less – Disintermediation & Higher Ed Advancement

AUTHOR: Andrew Gossen

May 15, 2014

Internet-related disintermediation — reduction in the use of intermediaries — has been complicating the work of Higher Ed Advancement professionals for at least a decade. The impact hasn’t been as dramatic as in the private sector, where the rise of e-commerce devastated established industries such as journalism and bookselling. There is little doubt, however, that […]

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Social Media Strategy for Orientation

AUTHOR: Chris Butler

March 19, 2014

As orientation time approaches, do you have a social media strategy in place? Hear from three experts in the field about how they reach out to engage incoming students and parents before, during and after orientation.

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Higher Ed Live – Evolution of Social Media in Higher Ed

AUTHOR: Brendan Simms

November 9, 2013

Director of admissions and financial aid for Vermont Academy Drew Millikin is joined by Meg Bernier, Ma’ayan Plaut, Mark Anbinder and Jesse Bardo to talk about the changes in social media over the last two years.

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