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While podcasting in its earlier forms dates back to the mid-2000s, it’s growth in recent years has been nearly insatiable. Now, one in four Americans listen to podcasts monthly. Higher Ed Live noticed this trend, and in 2015, we started making all our episodes available for free via podcasts. (Check out the top Higher Ed […]

Digital Darlings: 5 Ways to Attract & Engage Gen Z

AUTHOR: Higher Ed Live

October 9, 2017

First, a note about the transition from millennials to Generation Z. They may be less Facebook-focused. They are definitely more mobile-obsessed. But they still love a good selfie. The key for those in higher ed may be that one word: good. Now more than ever, your innovative, accessible and shareable content is critical. Gen Z […]

6 Questions About How Harvard Reaches Non-Traditional Students

AUTHOR: Higher Ed Live

September 7, 2017

Recently, the SMSsummit team chatted with Jemalyn Griffin, Assistant Director of Content and Program Marketing at Harvard University. In her role, Jemalyn is in charge of content marketing in the division of Continuing Education which has four different brands within: Harvard Summer School, Harvard Professional Development Program, Harvard Learning and Retirement Program, and Harvard Extension […]

Enter now: EDU Hall of Fame honors champions in higher education social media excellence

AUTHOR: Higher Ed Live

August 11, 2017

Colleges and universities around the country enter to be recognized for social media excellence in the EDU Hall of Fame The Social Media Strategies Summit – Higher Education is a two day conference coming to Boston, November 2-3, 2017. Now in its 3rd year, the summit is where social media marketing professionals working in higher […]

Organic Social Growth

Host: Amy Jorgensen

July 7, 2017

Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT’s social media strategy, content generation, and how they’ve leveraged a […]

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Social Media: Why A Dirty Facebook Profile Is No Longer The Reason For Job Rejection

AUTHOR: Higher Ed Live

July 5, 2017

Online reputation, such as your Facebook, Instagram, and/or Twitter profile, is an important topic for students on college campuses worldwide, as it has long impacting effects. With 91% of employers using social media to screen candidates and 49% of hiring managers rejecting candidates due to inappropriate content, it is clear that social media profiles are […]

Are social media campaigns for admitted students over?

AUTHOR: Daniella Nordin

May 5, 2017

Every year, colleges and universities compete for their piece of the college decision pie on social media. Trends like #CollegeSigningDay and #CollegeDecisionDay have institutions around the world curating custom hashtags and trying out gimmicks to motivate those elusive teens to “Pick me! Pick me!” But now, as we learn more about Generation Z — the […]

Five Strategies to Improve Your Crowdfunding Efforts

AUTHOR: Higher Ed Live

March 7, 2017

Crowdfunding is no longer a higher ed fundraising fad, but a proven asset in the advancement toolbox. Hundreds of universities learned that crowdfunding is a highly effective way to reconnect with alumni and develop philanthropic relationships with parents, students, and friends. With crowdfunding more prevalent than ever, the initial excitement a donor experiences by donating […]

5 Things I Learned from My First Day of Giving

AUTHOR: Higher Ed Live

November 22, 2016

It’s #GivingTuesday season. That special time of year when many of us spend our days snacking on antacids and breathing into a paper bag. Good times! I feel you. That was me about a year ago when I started to plan Duquesne University’s first-ever Day of Giving. Planning these events can evoke feelings of uncertainty […]

Six lessons higher ed can learn from #Rio2016

AUTHOR: Daniella Nordin

August 15, 2016

If you’re anything like the rest of the world right now, you’re glued to the television watching Michael Phelps swim his way further into the hearts of the country. When he first swam in the Olympics in 2000, social media wasn’t even a twinkle in Mark Zuckerberg’s eye — if it was anything, it was […]

Fantastic Memes and How to Use Them

Host: Amy Jorgensen

July 19, 2016

Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has collected over 20,000 samples in the wild. Since the meanings of individual memes are emergent […]

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Using Student Social Media Ambassadors to Drive Leads

AUTHOR: Higher Ed Live

June 1, 2016

When it comes to Student Advocacy, the formula is easy: engaged students = increased enrollment If you’re involved in student recruitment in any way, you know that you want to be involved in the college decision-making process from the very beginning. When someone asks a student, “Hey, what college are you going to next year?” […]

How to Become a Social Media Manager

Host: Amy Jorgensen

March 15, 2016

This episode has been developed in partnership with the University of Virginia Career Center. University of Virginia students interested in social media careers will gather at UVA in the Newcomb Gallery to hear from top social media managers on how they got into social media and details about what they do in their jobs. Learn […]

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Engaging College Students and Their Parents Online

Host: Amy Jorgensen

September 9, 2015

College students and their parents communicate very differently than they did five to ten years ago. Their wants, needs, expectations, and preferences have evolved – and it is imperative that we stay ahead of the curve. Experts Stephanie Geyer and Lance Merker will discuss tips on how to optimize communication strategies and content across multiple […]

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Managing Social Media Over Holiday Breaks

AUTHOR: Higher Ed Live

December 15, 2014

Monday, December 15, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive On this episode of Admissions Live, social media managers offer tips and tricks to keeping your content fresh and engaging for prospective students, new admits and incoming transfer students over the winter break. Guest host Erin Supinka, Social Media Manager at […]

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How to Manage Social Media in Higher Education: A Guide for Campus Administrators

Host: Amy Jorgensen

December 11, 2014

Managing Social Media in Higher Education is no easy task. There is a lot of pressure to stay on top of current trends and strategies, maintain consistency in many channels, and ultimately build genuine digital relationships with our students that result in brand loyalty. Liz Gross, author of “How to Manage Social Media in Higher Education: […]

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