When designing an alumni engagement survey, it’s difficult to avoid the temptation to ask your alumni everything under the sun — especially if it’s been awhile since your office last conducted an alumni survey. But even your most engaged alumni will probably not want to spend 15-20 minutes answering a lengthy list of questions. Instead, prioritize […]
Campuses are always on the lookout for the next best way to engage with their students. Campus staff try to reach students through many channels. You’ve tried social media, booths in the union, flyers, websites, one-on-one meetings, phone calls, and emails. These efforts often result in low levels of engagement. Many institutions consider texting students, […]
User experience, customer centricity, human design, and customer experience – call it what you like, it’s all the same thing. Regardless of the buzzword prefix, I can almost guarantee that you have sat through a presentation, read a research paper or maybe stumbled across a blog like this one talking about UX over the past […]
Higher education is always in flux. According to the National Student Clearinghouse, college enrollment declined about two percent from 2014 to 2015. Now, more than ever, academic administrators must make the most of what’s available to encourage student engagement and achievement throughout the four year post-secondary education process. One of the assets academic professionals can leverage […]
Perhaps nowhere is the traditional meeting culture more prevalent than in higher education. If meetings are sucking the life out of you, your team, or your organization, this episode of Marketing Live is for you. Author Al Pittampalli will show you – as both a leader and attendee of meetings – the path to productive, […]
We have all suffered through bad presentations, while others have inspired and energized us. Learn how to transform standard presentations into an engaging journey. Marketing Live host Amy Jorgensen speaks with communication industry leader and Duarte’s vice president of academy and marketing, Laura Wall Klieves.
Excellent customer service is the most significant influence on consumer brand perception. Great customer service increases repeat-purchases, customer retention, and allows an organization more pricing-flexibility because customers will gladly pay more for an experience that is not only functionally but emotionally rewarding. Positive service culture can result in lower employee turn-over. Learn how to develop […]
Admissions Live: The State of College Admissions Host: Chris D’Orso Advancement Live: What Makes a Great Print Edition Alumni Magazine? Host: Ryan Catherwood Marketing Live: Social Media: What Is the Best Way to Communicate With Students? Host: Amy Jorgensen Student Affairs Live: Myths, Assumptions, Skeptics and Crusaders: Engaging Students Through Social Media Host: Tony Doody […]
The American Association of Collegiate Registrars and Admissions Officers (AACRAO) released a new report today about the use of Constituent Relationship Management systems (CRMs) in higher education to support full lifecycle management. Lifecycle management is a practice near and dear to our hearts here at Higher Ed Live, where we strive to break down institutional silos that […]
This post is sponsored and written by Formstack, an easy-to-use online form building solution. Online forms are useful for campus visit registrations, applications, financial aid requests, and more. Having a way to collect this data is a great asset, but only if students actually fill them out. According to recent research, the average conversion rate for higher education […]
Wednesday, June 4th at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Who are the next generation of student affairs professionals? What are the foundational experiences that characterize the transition between graduate school to campus positions? How do the stories about this transformation impact how they enter this profession? The book Job One 2.0: Understanding […]
Thursday, May 22, 2014 at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Want to get more out of your work day? There’s an app for that. Regardless of where you sit in your institution, technology has infiltrated and impacted almost every aspect of our work days. Let’s sort through the clutter, get beyond disruption […]
Lead content strategist in the College of Education & Human Development at the University of Minnesota, in Minneapolis, Amanda Costello talks with Corey Mahoney, web strategist from the University of California Office of the President in Oakland, California, and Lisa Maria Martin, user experience and information architecture specialist from the George Washington University in Washington, DC, about working […]
Higher Ed Live has added another way for you to catch up on all the shows you’ve missed. In addition to the archived video that we produce for each show on our website, we now offer audio-only podcasts. These podcasts are lightweight in size and ideal for downloading to smartphones or tablets.
Doug Gapinski talks with Kyle Bowen, Director of Informatics at Purdue University, where he leads a development group focused on creating innovative applications within teaching, learning, and research. Kyle recently led development of Passport, a competency-based learning system that demonstrates academic achievement through customizable badges. Kyle is also the Co-founder and chief technology officer at Skyepack, an ed […]
Fran Zablocki, Strategist at mStoner, hosts a recap discussion of the 2013 SUNYCUAD conference with Tim Nekritz, Director of Web Communications at SUNY Oswego and Jennifer Connally, Customer Marketing Leader at readMedia.