Mobile

UX 101: User Experience

UX 101: User Experience

The user experience includes all interactions that your customer has with your organization, and can make or break your marketing or branding campaign. Today we are going to discuss how to get started, best practices, and measurement to see how your customers really feel.

E-Expectations 2014

E-Expectations 2014

In this segment of Admissions Live (airdate September 8, 2014), host Chris D’Orso talks with Stephanie Geyer of Noel-Levitz and Lance Merker of OmniUpdate about this year’s E-Expectations survey of college-bound students and their parents.

Digital Accessibility

Digital Accessibility

Organizations across the country are consistently seeking how to develop a digital content that maximizes the user experience and is ADA accessible. Learn how to legally meet the Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the US Rehabilitation Act, along with keeping your information clear and engaging.

Web Forms for More Student Engagement

Web Forms for More Student Engagement

Today we are joined by Chris Lucas, Vice President of Marketing at Formstack, to discuss key findings from the company’s new Form Conversion Report. The report features data from 400,000+ online form users on how to make your higher ed forms more conversion-friendly. Chris will share proven data on how to get more responses on […]

How to Communicate with Students

How to Communicate with Students

Thursday, June 5th at 1:00pm ET TOPIC Social Media: What is the best way to communicate with students? Facebook engagement is steadily decreasing and Higher Ed pros are desperately seeking the best way to connect and communicate with students? Where do we need to move to within the social media world to keep good communication flowing?

Advancement Live 7/30: Will Giving on Mobile Transform Fundraising in Higher Ed?

Advancement Live 7/30: Will Giving on Mobile Transform Fundraising in Higher Ed?

On last week’s AdvancementLive, Joe Lyons of the Cornell Annual Fund said that one of the trends he is following closely is the evolution of “mobile wallets”, tools that make it easy to make payments with a smartphone. The prospect of giving on cell phones has intrigued fundraising professionals since the Red Cross text-to-give campaign […]

Annual Fund FY13 Recap and Look Ahead

Annual Fund FY13 Recap and Look Ahead

Andrew Gossen talks with Joe Lyons of Cornell University and Devin Mathias or Marts & Lundy about trends, challenges, and opportunities in annual giving. This show aired on Tuesday, July 23rd at 1:00 p.m. Topics discussed by show guests included direct mail, phonathons, e-mail campaigns, social media, mobile, crowdfunding, and the need for more application […]

Admissions Homepages

Admissions Homepages

On this show “Admissions Homepages,” host Ashley Hennigan is joined by Joel Goodman, Principal at Bravery Transmedia, and two members of the admissions web team from University of Nebraska-Lincoln, Dan Kohler, Sr. Assistant Director of Digital Media, and Mike Sammons, Front End Developer. Hear their thoughts on this homepage re-designs, sustainability, mobile, social and more!

Case Study: The Mobile Evolution at University of Vermont

Case Study: The Mobile Evolution at University of Vermont

Join host Brent Passmore (@bpmore) as he talks with the University of Vermont’s Tatjana Salcedo (@uvmwebteam) about their evolution and development into mobile web design.

3 Mobile Apps for Recruitment Travel

3 Mobile Apps for Recruitment Travel

After six years of traveling nationally as a college admissions counselor, I have come to greatly appreciate the technology at my fingertips. I have also come to learn that no matter how many times I have done the same trip, recruitment travel will inevitably become a blur.

.Edu Mobile and Responsive

.Edu Mobile and Responsive

A review of higher ed mobile and responsive design in 2012 and a look forward with Higher Ed Live guest host Doug Gapinski and guests Brett Pollack, Nick DeNardis, and Erik Runyon.

Top 10 Takeaways from a HighEdWeb Virgin

Top 10 Takeaways from a HighEdWeb Virgin

HighEdWeb 2012 took place recently in Milwaukee. It was epic. Turns out #heweb12 is where the Internet lives. My Twitter friends became real friends. I was surrounded by smart. The session content was not only advanced, but uber-practical. Plus, each and every aspect of the conference was extraordinarily well thought out and designed to entertain. […]

Admissions-First Mobile Strategy

Admissions-First Mobile Strategy

Vice President of Marketing at Mongoose Research, Marty Agius, joins Admissions Live for an overview of best practices in an admissions-first approach to mobile communication strategies. From text messaging to mobile web sites, Marty brings over 26 years of marketing experience to the show along with dos and don’ts for mobile web content curation.

Continuing the Admissions-First Mobile Conversation

Continuing the Admissions-First Mobile Conversation

It’s been just over a month since I penned my post Rethinking Mobile in Higher Ed: An Argument for an Admissions-First Approach. The post, which has been one of our most popular all-time, took the stance that

Studio by Purdue and the Future of E-Books

Studio by Purdue and the Future of E-Books

Kyle Bowen, director of informatics at Purdue University, returns to Higher Ed Live to unveil the latest innovations coming out of Studio by Purdue, Purdue’s in-house development team tasked with building and launching a suite of digital technologies designed to improve student success. Among their latest offerings, Bowen discusses Jetpack, a mobile app/e-book hybrid which […]

Cell Phones in the Classroom

Cell Phones in the Classroom

Richard Byrne, high school teacher and tech blogger, returns to the program to talk about the emerging role of cell phones in the classroom. Highlighting his first-hand experience, Byrne shares top resources and brings home the need for further exploration into the mobile learning space.

Progressive Mobile Strategy

Progressive Mobile Strategy

Half of all phones sold are smart phones. Mobile traffic is growing at a rapid rate. What do colleges and universities need to do to keep up? Should we all be building native apps, mobile optimized websites, both? Dave Olsen, West Virgina University web developer and the blogger behind Mobile in Higher Ed, joins the […]

Why I was Wrong about QR Codes

Why I was Wrong about QR Codes

As QR codes continue to pop up on everything from billboards, to posters, and even the college campus, I’ve been spending the past few weeks going toe-to-toe with anyone who actually thinks they’re a good idea. After studying their implementation in the market, I’ve simply not been sold on their use. Never the less, the […]

How to (s)Tumbl upon your students

How to (s)Tumbl upon your students

Tumblr, a blogging and social network service that allows users to upload audio and video files, pictures and text quickly, has enjoyed incredible growth in usage over the last few months. Its numbers are staggering. With 1.5 billion page views per month, 2 million posts per day and 15,000 new users signing up daily, Tumblr […]

Mobile Apps in the Classroom

Mobile Apps in the Classroom

Purdue University’s Kyle Bowen talks with us about how Studio by Purdue has revolutionized in-class learning via a suite of custom mobile applications. Speaking in detail on Hotseat, Mixable and DoubleTake, Bowen shares how Purdue created the custom applications, the reaction they’ve gotten on campus, and how effective they’ve been in enhancing student learning.

Episode 1: Social Media, Leadership and Student Affairs

Episode 1: Social Media, Leadership and Student Affairs

Ed Cabellon talks with us about the role of social media combined with leadership in student affairs. Ed shares his thoughts on the future of student affairs technology as well as his recent efforts at Bridgewater State University. Ed will be attending SXSW as one of very few student affairs practitioners to attend what is […]

Social Media and Your Campus

Social Media and Your Campus

Michael Fienen, Mark Greenfield and Kyle James take part in this action-packed in-studio special. For a full 80 minutes they share their thoughts on the state of social media on the collegiate campus, what’s working and what isn’t. For higher ed marketers, communicators and web pros, this is one show you will want to sit […]

How can smartphones help college students find themselves?  Answer: Campus maps.

How can smartphones help college students find themselves? Answer: Campus maps.

The use of mobile devices on college campuses has exploded in recent years—a fact that’s plain enough to university professors, who regularly compete with smartphones for their students’ attention. What’s less clear is how the surge in mobile Web use should impact schools’ communications strategies.

Dave Olson of the Mobile in Higher Ed blog told Higher Ed Live that right now, only about 8% of higher ed institutions have a central mobile presence, and those that do are still looking for focus—but the possibilities for growth are huge.

Episode 18: The Mobile Brain Dump

Episode 18: The Mobile Brain Dump

Dave Olsen, the man behind the blog Mobile in Higher Ed, joins the show to talk about how mobile is transforming the high ed web. From deployment strategy to tools schools can use now to get moving on the project, it’s a heavy hitting episode with a ton of takeaways.