Investing time into outlining and understanding your email marketing strategy is critical to the success of any campaign. When done correctly, an effective email marketing plan will not only engage your constituent base, but also deliver a cost-effective way to increase donations, collect updated directory information, or drive event registrations. Whether you’re emailing alumni, donors, […]
Every year, colleges and universities compete for their piece of the college decision pie on social media. Trends like #CollegeSigningDay and #CollegeDecisionDay have institutions around the world curating custom hashtags and trying out gimmicks to motivate those elusive teens to “Pick me! Pick me!” But now, as we learn more about Generation Z — the […]
For forever and two days, enrollment yield – the main metric of success for enrollment professionals – has been a vital measurement in higher ed. And as time marches on, it’s only getting more critical. For students, applying to colleges keeps getting easier – thanks to online applications like the Common App and others. But, […]
According to the College Board, more than 30 percent of prospective first-year students (and anywhere from 48 to 62 percent of transfer students) evaluate their target institutions in stealth mode, never making themselves known to admissions counselors. They don’t email the institution and they don’t register for campus tours. To reach these students, enrollment management […]
You’ve tried everything from social media to flyers to emails and meetings — but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll University uses text messaging to retain and ultimately graduate more students.
Corporate Insight Leverages Alumni Magazines to Improve Engagement As publications increasingly transition from print to digital, research from Corporate Insight’s Alumni Monitor shows that hard-copy magazines remain an effective method of outreach, helping schools alert alumni and supporters about recent news upcoming events, and enticing increased donations. A New Era of Alumni Magazines: A Survey […]
It’s no secret that students want to text. In fact, a recent study found that 97 percent of students indicated they use texting as their primary form of communication – they prefer it over email, direct mail or phone calls. Does that mean you should jump right in, start texting students and encourage your colleagues […]
Higher education is always in flux. According to the National Student Clearinghouse, college enrollment declined about two percent from 2014 to 2015. Now, more than ever, academic administrators must make the most of what’s available to encourage student engagement and achievement throughout the four year post-secondary education process. One of the assets academic professionals can leverage […]
Universities are getting into the mobile mindset and alumni development should be no exception. When it comes to engaging millennial alumni, the shift to mobile becomes essential. With that said, Corporate Insight’s “Gifting on the Go” report could only identify a select few colleges across the country that are utilizing mobile giving methods. With the […]
In this segment of Admissions Live (airdate September 8, 2014), host Chris D’Orso talks with Stephanie Geyer of Noel-Levitz and Lance Merker of OmniUpdate about this year’s E-Expectations survey of college-bound students and their parents.
Organizations across the country are consistently seeking how to develop a digital content that maximizes the user experience and is ADA accessible. Learn how to legally meet the Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the US Rehabilitation Act, along with keeping your information clear and engaging.
Today we are joined by Chris Lucas, Vice President of Marketing at Formstack, to discuss key findings from the company’s new Form Conversion Report. The report features data from 400,000+ online form users on how to make your higher ed forms more conversion-friendly. Chris will share proven data on how to get more responses on […]
Thursday, June 5th at 1:00pm ET TOPIC Social Media: What is the best way to communicate with students? Facebook engagement is steadily decreasing and Higher Ed pros are desperately seeking the best way to connect and communicate with students? Where do we need to move to within the social media world to keep good communication flowing?
On last week’s AdvancementLive, Joe Lyons of the Cornell Annual Fund said that one of the trends he is following closely is the evolution of “mobile wallets”, tools that make it easy to make payments with a smartphone. The prospect of giving on cell phones has intrigued fundraising professionals since the Red Cross text-to-give campaign […]
Andrew Gossen talks with Joe Lyons of Cornell University and Devin Mathias or Marts & Lundy about trends, challenges, and opportunities in annual giving. This show aired on Tuesday, July 23rd at 1:00 p.m. Topics discussed by show guests included direct mail, phonathons, e-mail campaigns, social media, mobile, crowdfunding, and the need for more application […]