On last week’s AdvancementLive, Joe Lyons of the Cornell Annual Fund said that one of the trends he is following closely is the evolution of “mobile wallets”, tools that make it easy to make payments with a smartphone. The prospect of giving on cell phones has intrigued fundraising professionals since the Red Cross text-to-give campaign [...]
After six years of traveling nationally as a college admissions counselor, I have come to greatly appreciate the technology at my fingertips. I have also come to learn that no matter how many times I have done the same trip, recruitment travel will inevitably become a blur.
Michael Fienen, Mark Greenfield and Kyle James take part in this action-packed in-studio special. For a full 80 minutes they share their thoughts on the state of social media on the collegiate campus, what’s working and what isn’t. For higher ed marketers, communicators and web pros, this is one show you will want to sit [...]
Smartphones are proliferating on campus like coneys, and students are increasingly broadcasting personal information from them. Among the sensitive tidbits that are beginning to be shared widely is location, thanks to Global Positioning System technology (GPS) now common in smartphones. While the technology raises concerns over student safety and privacy, it has also enabled a [...]
SCVNGR University Rep Jeff Kirchick talks with us about the role of geosocial marketing in higher education. With so much hype surrounding ‘checking in’ we hash out where the mobile revolution is headed and what role location-based services will play in it.
The use of mobile devices on college campuses has exploded in recent years—a fact that’s plain enough to university professors, who regularly compete with smartphones for their students’ attention. What’s less clear is how the surge in mobile Web use should impact schools’ communications strategies.
Dave Olson of the Mobile in Higher Ed blog told Higher Ed Live that right now, only about 8% of higher ed institutions have a central mobile presence, and those that do are still looking for focus—but the possibilities for growth are huge.
We talk with SUNY Oswego’s Tim Nekritz about Facebook Places and what it means for the world of higher education.