According to the College Board, more than 30 percent of prospective first-year students (and anywhere from 48 to 62 percent of transfer students) evaluate their target institutions in stealth mode, never making themselves known to admissions counselors. They don’t email the institution and they don’t register for campus tours. To reach these students, enrollment management […]
Wayfinding and map data: there are so many (conflicting) data sources out there and so little time– but so much potential! Campus appeal is an important consideration for many prospective student. Lack of campus information could be losing you future students before you’ve even made the pitch. In this episode of Marketing Live, we’ll review ways […]
Organizations across the country are consistently seeking how to develop a digital content that maximizes the user experience and is ADA accessible. Learn how to legally meet the Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the US Rehabilitation Act, along with keeping your information clear and engaging.
On last week’s AdvancementLive, Joe Lyons of the Cornell Annual Fund said that one of the trends he is following closely is the evolution of “mobile wallets”, tools that make it easy to make payments with a smartphone. The prospect of giving on cell phones has intrigued fundraising professionals since the Red Cross text-to-give campaign […]
After six years of traveling nationally as a college admissions counselor, I have come to greatly appreciate the technology at my fingertips. I have also come to learn that no matter how many times I have done the same trip, recruitment travel will inevitably become a blur.
Ed Cabellon talks with us about the role of social media combined with leadership in student affairs. Ed shares his thoughts on the future of student affairs technology as well as his recent efforts at Bridgewater State University. Ed will be attending SXSW as one of very few student affairs practitioners to attend what is […]
Michael Fienen, Mark Greenfield and Kyle James take part in this action-packed in-studio special. For a full 80 minutes they share their thoughts on the state of social media on the collegiate campus, what’s working and what isn’t. For higher ed marketers, communicators and web pros, this is one show you will want to sit […]
Smartphones are proliferating on campus like coneys, and students are increasingly broadcasting personal information from them. Among the sensitive tidbits that are beginning to be shared widely is location, thanks to Global Positioning System technology (GPS) now common in smartphones. While the technology raises concerns over student safety and privacy, it has also enabled a […]
SCVNGR University Rep Jeff Kirchick talks with us about the role of geosocial marketing in higher education. With so much hype surrounding ‘checking in’ we hash out where the mobile revolution is headed and what role location-based services will play in it.
The use of mobile devices on college campuses has exploded in recent years—a fact that’s plain enough to university professors, who regularly compete with smartphones for their students’ attention. What’s less clear is how the surge in mobile Web use should impact schools’ communications strategies.
Dave Olson of the Mobile in Higher Ed blog told Higher Ed Live that right now, only about 8% of higher ed institutions have a central mobile presence, and those that do are still looking for focus—but the possibilities for growth are huge.