Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.
You’ve tried everything from social media to flyers to emails and meetings — but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll University uses text messaging to retain and ultimately graduate more students.
January is a time for starting fresh, for gaining a new prospective, and for setting new goals. It’s also right in the middle of the admissions cycle, but that shouldn’t stop you from making some resolutions to be more effective, thoughtful, and engaged in the daily work of Admission Counseling. In this broadcast, some veterans […]
Student assessment is often seen as a bureaucratic, paper-pushing process driven by politics that can be antithetical to student learning. While such opinions may have some grounding, they are largely influenced by misconceptions. The job of Institutional Assessment professionals is to correct these misconceptions and guide stakeholders through a process of discovering the true value […]
Less than two weeks after my first day of real-world work, tragedy struck only miles away in Orlando, Florida. Forty-nine people were mercilessly killed, for no reason other than where they were — a gay night club. Focusing on marketing was the last thing on my mind during the days that followed. This tragedy is […]
The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from two seasoned marketing professionals who recently provided leadership for their universities during this time – at the University of Nebraska, which welcomed its 7th president in 2015, […]
Often the unsung heroes in an organization, mid-level professionals have unique challenges, and opportunities that create a need for continuous learning and growth. How can one transition from a “specialist” to a leader of a cross functional team? What factors affect mid-level longevity and career satisfaction? How can one effectively lead from the middle? […]
Universities are getting into the mobile mindset and alumni development should be no exception. When it comes to engaging millennial alumni, the shift to mobile becomes essential. With that said, Corporate Insight’s “Gifting on the Go” report could only identify a select few colleges across the country that are utilizing mobile giving methods. With the […]
Last month’s episode on this channel featuring A Dialogue On Orlando generated a wider conversation about missing Latinx voices and the intersectional issues between the Latinx community and the LGBTQ+ community. In this episode of Student Affairs Live, we pick up that conversation and discuss the complexity of Latinx and LGBTQ+ issues in student affairs […]
Perhaps nowhere is the traditional meeting culture more prevalent than in higher education. If meetings are sucking the life out of you, your team, or your organization, this episode of Marketing Live is for you. Author Al Pittampalli will show you – as both a leader and attendee of meetings – the path to productive, […]
As marketing and communications professionals put a wrap on the 2015-16 academic year and plan for the next, it’s time to step back and reflect on the state of our profession. In this episode, newly appointed Council for Advancement and Support of Education (CASE) vice president Michael Kiser will discuss key issues facing communications and […]
There are few words a higher education alumni engagement professional loves more to hear or read than: “How can I help?” Getting asked that question is deeply satisfying because it means our message is heard by other activated alumni. It means we reached out through the right medium, we shared the right message, we motivated […]
The merging of alumni relations and career services is a trend in higher education that acknowledges the strategic importance of network building and the role key stakeholders can play in preparing students for the work world. From an organizational standpoint, combining alumni relations with career services is a potential first step to adding more strategic […]
The emergence of the chief marketing officer as a strategic leadership role in higher education has been well chronicled. According to a 2014 study, approximately half of CMOs report directly to the institution’s president (or chancellor), and nearly 60 percent serve on the president’s cabinet or leadership team. That still leaves a significant percentage of […]
College campuses need new initiatives, strategies and assessment to address issues of sexual violence. These initiatives must go beyond “one-off” events in order to develop a comprehensive prevention strategy. We’ll discuss what do campus climate surveys reveal about the state of sexual violence on campus, the value of peer education and certificate programs, and some special considerations for student populations […]
A brand is owned by the customers who draw meaning from it. In his new book The Brand Flip, Marty Neumeier shares 10 new realities for brands, where customer identity, not company identity, takes precedence. He writes, “The primary good that a company can offer its customers is empowerment. The best brand builders see greatness […]