The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.) Brand strategy is inherently challenging for colleges and […]
Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership. This episode of Marketing Live will address the key ways that presidential searches have changed in the last 10-15 years as well as search trends to anticipate over the next […]
It shouldn’t come as a surprise that a Marketing Live episode about sparking creative ideas sparked a creative idea from the Higher Ed Live team. While listening to Melody Oldfield and Laura Shields from Oregon State University talk about ways to foster a creative work environment, we were struck by one thing in particular — […]
Launched in 2015, the New Directions for Student Leadership series “explores dimensions of the development of leadership in high school youth and college students to aid leadership educators who design educational courses and programs for students.” (Jossey-Bass, 2015). Series editors Dr. Kathy Guthrie and Dr. Susan Komives observe: “The world today needs more and better leaders […]
How can you keep your higher ed marketing career moving forward? In this episode of Marketing Live, industry leaders will share their experiences. Tune in for lessons learned from their professional journeys. Whether you’re looking to grow in your current role or take the next step in your career, you’ll gain important insights and advice to help […]
Campuses in the United States are at a crossroads. They’re more divided than ever, and social media is deepening this division. People engage with those who share their same viewpoints, and block, mute, or ignore those who don’t. Sometimes, we think the internet and technology can solve any problem. It can make communication more efficient, […]
The first time that I read Keston Fulcher’s “Weigh Pig, Feed Pig, Weigh Pig” article, it transformed the way that I approached student assessment. In a world filled with complex models, psychometrics, and assessment theories, this message is refreshingly simple. Assessment (weighing the pig) does not produce learning improvement (a fattened pig), curricular/pedagogical changes (feeding […]
Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.
You’ve tried everything from social media to flyers to emails and meetings — but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll University uses text messaging to retain and ultimately graduate more students.
January is a time for starting fresh, for gaining a new prospective, and for setting new goals. It’s also right in the middle of the admissions cycle, but that shouldn’t stop you from making some resolutions to be more effective, thoughtful, and engaged in the daily work of Admission Counseling. In this broadcast, some veterans […]
Student assessment is often seen as a bureaucratic, paper-pushing process driven by politics that can be antithetical to student learning. While such opinions may have some grounding, they are largely influenced by misconceptions. The job of Institutional Assessment professionals is to correct these misconceptions and guide stakeholders through a process of discovering the true value […]
Less than two weeks after my first day of real-world work, tragedy struck only miles away in Orlando, Florida. Forty-nine people were mercilessly killed, for no reason other than where they were — a gay night club. Focusing on marketing was the last thing on my mind during the days that followed. This tragedy is […]
The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from two seasoned marketing professionals who recently provided leadership for their universities during this time – at the University of Nebraska, which welcomed its 7th president in 2015, […]
Often the unsung heroes in an organization, mid-level professionals have unique challenges, and opportunities that create a need for continuous learning and growth. How can one transition from a “specialist” to a leader of a cross functional team? What factors affect mid-level longevity and career satisfaction? How can one effectively lead from the middle? […]
Universities are getting into the mobile mindset and alumni development should be no exception. When it comes to engaging millennial alumni, the shift to mobile becomes essential. With that said, Corporate Insight’s “Gifting on the Go” report could only identify a select few colleges across the country that are utilizing mobile giving methods. With the […]
Last month’s episode on this channel featuring A Dialogue On Orlando generated a wider conversation about missing Latinx voices and the intersectional issues between the Latinx community and the LGBTQ+ community. In this episode of Student Affairs Live, we pick up that conversation and discuss the complexity of Latinx and LGBTQ+ issues in student affairs […]