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Current #SAgrads: Their Future in Student Affairs

Current #SAgrads: Their Future in Student Affairs

Wednesday, September 3rd at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive What does the future hold for Student Affairs? Who will lead departments and divisions on college and university campuses in the coming years? How are master’s programs preparing these future student affairs leaders to meet the various challenges the future holds? What do […]

It's Time for Our Alumni Engagement Programs to Evolve

It’s Time for Our Alumni Engagement Programs to Evolve

One of the biggest challenges facing alumni relations pros is attracting new participants to existing engagement programs with no new resources. More often than not, the approach requires turning our attention to marketing tactics — email communication strategy in particular, in an attempt to increase turnout.

Advancement Live Preview: Getting Appointments & Making the Ask

Advancement Live Preview: Getting Appointments & Making the Ask

On Tuesday, August 26, at 1 p.m., Advancement Live co-host Ryan Catherwood has Arthur Criscillis, Ed.D, Managing Partner at Alexander Haas, an Atlanta-based consulting firm dedicated to advancement programs. This edition of Advancement Live is focused on providing tips for fundraising professionals, particularly those working at the annual giving level, as they work to set […]

Digital Accessibility

Digital Accessibility

Organizations across the country are consistently seeking how to develop a digital content that maximizes the user experience and is ADA accessible. Learn how to legally meet the Web Content Accessibility Guidelines (WCAG) 2.0 and Section 508 of the US Rehabilitation Act, along with keeping your information clear and engaging.

8 Ways to Collect Data & Measure Individual Digital Engagement

8 Ways to Collect Data & Measure Individual Digital Engagement

Over the last year, we’ve successfully added 640 acts of individual digital engagement to our central fundraising database. Our goal was to establish a baseline of digital engagement data and determine the best way to compare it with event registrations as a precursor to giving over time. I outlined some of the approach in “8 […]

Understanding the Independent School Marketplace

Understanding the Independent School Marketplace

Thursday, July 31, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Drew Millikin, Director of Admissions and Financial Aid at Vermont Academy, guest hosts this special episode of Higher Ed Live. As educators we recognize the challenging market that we operate in. Tune in as Drew speaks with Brendan Schneider, Director of […]

Think Global: Welcoming International Students to Campus

Think Global: Welcoming International Students to Campus

Wednesday, August 6th at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Across the United States this fall, colleges and universities are enrolling the largest ever incoming cohort of international students. This number has grown steadily over the past seven years, according to the 2013 Open Doors Report by the Institute of International Education. The largest […]

Travel Season Planning & Preparation

Travel Season Planning & Preparation

In this episode of Admissions Live, host Nicole Lentine reviews her top ten tips for recruitment travel alongside guest Elena Wong, West Coast Regional Director of Admissions at Drew University. Tune in as they share tips and tricks for the planning, preparation, and implementation of recruitment travel.

Annual Fund FY14 Recap and Look Ahead

Annual Fund FY14 Recap and Look Ahead

Another fiscal year is in the books, and Annual Fund programs throughout the country and around the world are reporting on final numbers and laying out plans for the upcoming year’s campaign.

How Should You Spend Your Marketing Budget?

How Should You Spend Your Marketing Budget?

In this edition of Marketing Live,which originally aired live on July 24, 2014, guests Patrick Burt, David Hooper and Jessica Rood discuss developing, planning and executing your marketing budget—big or small—to find a great media mix for your institution, balancing digital and traditional approaches for solid and measurable return on investment.

What Can You Do? Preventing Hazing in Fraternities & Sororities

What Can You Do? Preventing Hazing in Fraternities & Sororities

Wednesday, July 23rd at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive While nearly all states in the U.S. now have anti-hazing legislation and most campuses have adopted policies prohibiting hazing, it is still too common especially within fraternities and sororities. While there is a lot of evidence to prove that Greek-letter organizations provide positive […]

Higher Ed Info: The Importance of IA in UX

Higher Ed Info: The Importance of IA in UX

Thursday, July 17, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive How do we organize our information for our audiences? Fran Zablocki and Nick DeNardis join host Ashley Budd to discuss the importance of information architecture (IA) for an optimized user experience (UX). Join the broadcast LIVE and participate in the discussion on […]

Harnessing World Events

Harnessing World Events

Tuesday, July 7, 2014 at 2:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Ashley Budd and Kim Brown discuss the link between the World Cup, social engagement, and your university.

Sexual Assault and Higher Ed

Sexual Assault and Higher Ed

In this segment of Admissions Live (airdate July 14, 2014), host Chris D’Orso talks with Eliza Gray, TIME writer, about her cover story, “Rape: The Crisis In Higher Education.”

Web Forms for More Student Engagement

Web Forms for More Student Engagement

Today we are joined by Chris Lucas, Vice President of Marketing at Formstack, to discuss key findings from the company’s new Form Conversion Report. The report features data from 400,000+ online form users on how to make your higher ed forms more conversion-friendly. Chris will share proven data on how to get more responses on […]

Parents as Partners with Student Affairs

Parents as Partners with Student Affairs

Wednesday, July 9th at 1:00pm ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive New student orientation season is in full swing on many college and university campuses. While the average age of college-going adults is no longer 18-22, many of our residential/traditional campuses still primarily serve this population… and their parents/guardians.  Transition from high school to college […]

It's All Happening at the iModules #Sizzler14

It’s All Happening at the iModules #Sizzler14

Advancement Live co-host Ryan Catherwood chats with Candice Smith, Events Marketing Manager at iModules about the premier conference event of the summer! #Sizzler14

Tweeter-In-Chief

Tweeter-In-Chief

Should college presidents tweet? Is there value in university leaders blogging? Does social media play a role in transparency and approachability? Michael Kiser leads this important discussion with guests Michael Stoner of mStoner and Dan Zaiontz of Seneca College.

NEACAC 2014 Annual Meeting & Conference Recap

NEACAC 2014 Annual Meeting & Conference Recap

In this episode of Admissions Live, host Nicole Lentine recaps #NEACAC2014, the 2014 Annual Meeting & Conference of the New England Association for College Admission Counseling (NEACAC), with guest Eliza Dyer, Senior Admissions Counselor at The University of Vermont. Tune in as they share industry trends, new ideas from sessions, and more.

Advancement Live: Reunions Debrief 2014

Advancement Live: Reunions Debrief 2014

In this episode of Advancement Live, host Ryan Catherwood interviews three alumni relations pros about their recent Reunion Weekends. Watch the episode below for more information about managing Reunion volunteers – both alumni and students, event promotion and development, social media strategy and kids’ programs. All three guests represent small or medium sized schools.

Working with In-house Agencies

Working with In-house Agencies

From one-person shops to full-service, revenue-generating internal agencies, higher education pros are raising the bar for creative marketing across the industry. But it’s hard work. Successful in-house agencies need to manage talent, time, competing priorities, strategy, production, costs, vendors, relationships and of course, internal politics. Hear about the creative balance that goes in leading, developing […]

Reed College, Switchboard, and Partnerships with Alumni Entrepreneurs

Reed College, Switchboard, and Partnerships with Alumni Entrepreneurs

Partnerships with vendors will become increasingly central to Advancement work over the upcoming decade. In areas ranging from Big Data to the mobile web, from strategy to tactics, vendors are offering tools and services that make it possible for Advancement offices to do more, more effectively, than would ever be possible relying on internal resources […]

How to Communicate with Students

How to Communicate with Students

Thursday, June 5th at 1:00pm ET TOPIC Social Media: What is the best way to communicate with students? Facebook engagement is steadily decreasing and Higher Ed pros are desperately seeking the best way to connect and communicate with students? Where do we need to move to within the social media world to keep good communication flowing?