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How to Communicate with Students

How to Communicate with Students

Thursday, June 5th at 1:00pm ET TOPIC Social Media: What is the best way to communicate with students? Facebook engagement is steadily decreasing and Higher Ed pros are desperately seeking the best way to connect and communicate with students? Where do we need to move to within the social media world to keep good communication flowing?

If You Don’t Like Change, You’ll Like Irrelevance Even Less - Disintermediation & Higher Ed Advancement

If You Don’t Like Change, You’ll Like Irrelevance Even Less – Disintermediation & Higher Ed Advancement

Internet-related disintermediation — reduction in the use of intermediaries — has been complicating the work of Higher Ed Advancement professionals for at least a decade. The impact hasn’t been as dramatic as in the private sector, where the rise of e-commerce devastated established industries such as journalism and bookselling. There is little doubt, however, that […]

Social Media Strategy for Orientation

Social Media Strategy for Orientation

As orientation time approaches, do you have a social media strategy in place? Hear from three experts in the field about how they reach out to engage incoming students and parents before, during and after orientation.

Higher Ed Live - Evolution of Social Media in Higher Ed

Higher Ed Live – Evolution of Social Media in Higher Ed

Director of admissions and financial aid for Vermont Academy Drew Millikin is joined by Meg Bernier, Ma’ayan Plaut, Mark Anbinder and Jesse Bardo to talk about the changes in social media over the last two years.

Advancement Live, 11/5: the 4th Annual CASE/Huron Education/mStoner Survey of Social Media in Advancement

Advancement Live, 11/5: the 4th Annual CASE/Huron Education/mStoner Survey of Social Media in Advancement

In 2010, mStoner and Slover-Linett Strategies partnered with CASE to conduct the first survey of social media in Advancement. That initial survey provided invaluable data about the use of social technologies in alumni affairs, communications, and fundraising, establishing a baseline against which to measure trends in subsequent surveys. With the fourth survey now in the […]

Community and the Internet: Oberlin 2017 tells it like it is

Community and the Internet: Oberlin 2017 tells it like it is

On this episode of Admissions Live, guest host Nicole Lentine is joined by Ma’ayan Plaut, Social Media Coordinator at Oberlin College, and a panel of incoming freshmen to discuss their online experience in the college admission process.

Higher Ed Live - Using Social Media as a Customer Service Tool

Higher Ed Live – Using Social Media as a Customer Service Tool

Daniella Nordin talks with Suzette Gardner and Colby Anderson who comprise George Washington University’s Alumni Relations Social Media Team. Colby and Suzette share how best to use social media as a customer service tool, and discuss best practices, key services and benefits, and display some examples of using social media for customer service in alumni relations. Taken from the live […]

Higher Ed Live - Independent Schools & Social Media

Higher Ed Live – Independent Schools & Social Media

Drew Millikin, Director of Recent Graduate Relations at Groton School interviews the Director of public information and web publishing at Phillips Academy in Andover, Stephen Porter. Phillips Academy is a boarding high school that serves just over 1,000 students, and Steve has been at the school for the past eight years leading its web and social media development […]

Higher Ed Live - Digital Identity Development

Higher Ed Live – Digital Identity Development

Brandon Croke leads panelists Hilary Corna, Ma’ayan Plaut, MaryClare Brzytwa, and Mari Galicer discuss the role social media and the Internet plays in student’s Digital Identity Development. Traditionally, Higher Ed Live’s discussions revolve around how colleges should use social media to tell our campus story, connect with alumni, current, and prospective students, but we rarely spend as much […]

Every Post is a “Selfie”: The Desire for Social Approval

Every Post is a “Selfie”: The Desire for Social Approval

I’ve spent months now trying to understand the “selfie” post. The photo of a person taken by that same person, often drinking Starbucks and wearing sunglasses while flirtatiously eyeing the camera.

Social Media Strategy Part 1 - Recruitment

Social Media Strategy Part 1 – Recruitment

On this first show in a two-part social media series “Social Media Strategy for Recruitment,” host Ashley Hennigan is joined by Joseph Dalfonso, Social Media Coordinator at Bradley University, Gil Rogers, Director of Marketing and Outreach at Zinch, and Nicole Lentine, Senior Assistant Director of Admission at Champlain College. Hear their thoughts on building awareness, […]

Higher Ed Live - Getting Social with your Donors: Skidmore's 24-hour Challenge

Higher Ed Live – Getting Social with your Donors: Skidmore’s 24-hour Challenge

Host Ryan Catherwood @RyanCatherwood interviews Skidmore College’s very own Jen Castellani and Daniella Nordin @DaniellaNordin about their wildly successful 24-hour fundraising challenge, and how they used social media to attract, interact and communicate with alumni and donors. This episode features tons insight into creating and executing your own online giving campaign.

Facebook Groups for Accepted Students

Facebook Groups for Accepted Students

Host Ashley Hennigan and a round table of social media pros, group managers and students present tips, tricks and trends for admitted student Facebook groups. Guests include Courtney Mallam, Print & New Media Specialist, with Krista McNamara, eAmbassador at Glendon Campus of York University, Tim Nekritz, Director of Web Communication, with Heather Casey, Media Intern at SUNY […]

Online Communities in Admissions

Online Communities in Admissions

Building online communities for incoming college students has been part of my role at Rochester Institute of Technology for the past five years. What first started as a small group of student bloggers has now grown into multi-media network of students, faculty and staff members spread across no fewer than five social networking sites at any given […]

Social Media is the Biggest Threat to an Inferior Product

Social Media is the Biggest Threat to an Inferior Product

Today, we all make purchasing decisions based on incomplete information. Due diligence depends on our perceived importance of the purchase at hand. Sometimes we browse Amazon reviews or look for Consumer Reports’ confirmation. Sometimes brand reputation affects us or we solicit our friend’s recommendations. But the beautiful future of perfect decision making based on wholly […]

The Campus Visit

The Campus Visit

Founder of Welcome to College, Justin Bayer, and President of the Marist Student Ambassador program, Kelsey Donohue, join Admissions Live to discuss campus visits. What is it about the campus visit that makes it such a critical part of the college search process? Hear thoughts from these experts as they cover what will make or […]

Why “Engagement” is a Red Herring for Social Media

Why “Engagement” is a Red Herring for Social Media

I speak “social” fluently, and fairly nonsensically. It’s a relatively new language. Vague words that have become so big and misused they no longer communicate much at all. Yet already, we have become slaves to these words. We have become determined to “engage.”

3 Things to Know Before Running Your Facebook Contest

3 Things to Know Before Running Your Facebook Contest

The new school year is upon us. And that means your social media team is busy creating a content calendar for the semester, and thinking up fun new ways to engage a brand new class of students on Facebook, right? “What about some sort of contest?” they say. Great idea. But before you get too […]

What Facebook Changes Means for Marketers

What Facebook Changes Means for Marketers

From Timeline to ticker and a totally revamped stream, it has been a big couple weeks for Facebook. And while the social giant’s latest innovations are grabbing headlines, many marketers are left wondering how the changes will impact their own efforts on the platform. Though largely overlooked amidst the recent media frenzy, Facebook has been […]

Crisis Communications 2.0

Crisis Communications 2.0

How has the emerging role of technology changed the world of crisis communications? That’s the question Colleen Brennan-Barry, web communications manager at Monroe Community College, joins the program to discuss. From text-alerts to homepage takeovers and the role of social media, we look at best practices, share real world examples and spell out exactly where […]

Harnessing the Power of Facebook Advertising

Harnessing the Power of Facebook Advertising

No one denies the growing influence of Facebook. With well over 500 million users, the website’s advertisements are also growing in reach across the internet—in fact, they comprise fully one-third of all ads that web users check out. Yet few marketers in higher education have yet to capitalize on this new trend for the benefit […]

Facebook Ads in Higher Education

Facebook Ads in Higher Education

One-third of all ads viewed on the internet are Facebook ads. In this episode of Higher Ed Live, marketing expert Knud Berthelsen breaks down how to advertise on the social network, sharing tips and tricks on targeting, best practices and examples of success. With extensive experience running Facebook ad campaigns, Berthelson offers a crash course […]

Episode 1: Social Media, Leadership and Student Affairs

Episode 1: Social Media, Leadership and Student Affairs

Ed Cabellon talks with us about the role of social media combined with leadership in student affairs. Ed shares his thoughts on the future of student affairs technology as well as his recent efforts at Bridgewater State University. Ed will be attending SXSW as one of very few student affairs practitioners to attend what is […]

Social Media and Your Campus

Social Media and Your Campus

Michael Fienen, Mark Greenfield and Kyle James take part in this action-packed in-studio special. For a full 80 minutes they share their thoughts on the state of social media on the collegiate campus, what’s working and what isn’t. For higher ed marketers, communicators and web pros, this is one show you will want to sit […]