Daniella Nordin talks with Suzette Gardner and Colby Anderson who comprise George Washington University’s Alumni Relations Social Media Team. Colby and Suzette share how best to use social media as a customer service tool, and discuss best practices, key services and benefits, and display some examples of using social media for customer service in alumni relations. Taken from the live [...]
Drew Millikin, Director of Recent Graduate Relations at Groton School interviews the Director of public information and web publishing at Phillips Academy in Andover, Stephen Porter. Phillips Academy is a boarding high school that serves just over 1,000 students, and Steve has been at the school for the past eight years leading its web and social media development [...]
Brandon Croke leads panelists Hilary Corna, Ma’ayan Plaut, MaryClare Brzytwa, and Mari Galicer discuss the role social media and the Internet plays in student’s Digital Identity Development. Traditionally, Higher Ed Live’s discussions revolve around how colleges should use social media to tell our campus story, connect with alumni, current, and prospective students, but we rarely spend as much [...]
I’ve spent months now trying to understand the “selfie” post. The photo of a person taken by that same person, often drinking Starbucks and wearing sunglasses while flirtatiously eyeing the camera.
Host Ryan Catherwood @RyanCatherwood interviews Skidmore College’s very own Jen Castellani and Daniella Nordin @DaniellaNordin about their wildly successful 24-hour fundraising challenge, and how they used social media to attract, interact and communicate with alumni and donors. This episode features tons insight into creating and executing your own online giving campaign.
Host Ashley Hennigan and a round table of social media pros, group managers and students present tips, tricks and trends for admitted student Facebook groups. Guests include Courtney Mallam, Print & New Media Specialist, with Krista McNamara, eAmbassador at Glendon Campus of York University, Tim Nekritz, Director of Web Communication, with Heather Casey, Media Intern at SUNY [...]
Building online communities for incoming college students has been part of my role at Rochester Institute of Technology for the past five years. What first started as a small group of student bloggers has now grown into multi-media network of students, faculty and staff members spread across no fewer than five social networking sites at any given [...]
Today, we all make purchasing decisions based on incomplete information. Due diligence depends on our perceived importance of the purchase at hand. Sometimes we browse Amazon reviews or look for Consumer Reports’ confirmation. Sometimes brand reputation affects us or we solicit our friend’s recommendations. But the beautiful future of perfect decision making based on wholly [...]
Founder of Welcome to College, Justin Bayer, and President of the Marist Student Ambassador program, Kelsey Donohue, join Admissions Live to discuss campus visits. What is it about the campus visit that makes it such a critical part of the college search process? Hear thoughts from these experts as they cover what will make or [...]
I speak “social” fluently, and fairly nonsensically. It’s a relatively new language. Vague words that have become so big and misused they no longer communicate much at all. Yet already, we have become slaves to these words. We have become determined to “engage.”
The new school year is upon us. And that means your social media team is busy creating a content calendar for the semester, and thinking up fun new ways to engage a brand new class of students on Facebook, right? “What about some sort of contest?” they say. Great idea. But before you get too [...]
From Timeline to ticker and a totally revamped stream, it has been a big couple weeks for Facebook. And while the social giant’s latest innovations are grabbing headlines, many marketers are left wondering how the changes will impact their own efforts on the platform. Though largely overlooked amidst the recent media frenzy, Facebook has been [...]
How has the emerging role of technology changed the world of crisis communications? That’s the question Colleen Brennan-Barry, web communications manager at Monroe Community College, joins the program to discuss. From text-alerts to homepage takeovers and the role of social media, we look at best practices, share real world examples and spell out exactly where [...]
No one denies the growing influence of Facebook. With well over 500 million users, the website’s advertisements are also growing in reach across the internet—in fact, they comprise fully one-third of all ads that web users check out. Yet few marketers in higher education have yet to capitalize on this new trend for the benefit [...]
One-third of all ads viewed on the internet are Facebook ads. In this episode of Higher Ed Live, marketing expert Knud Berthelsen breaks down how to advertise on the social network, sharing tips and tricks on targeting, best practices and examples of success. With extensive experience running Facebook ad campaigns, Berthelson offers a crash course [...]
Michael Fienen, Mark Greenfield and Kyle James take part in this action-packed in-studio special. For a full 80 minutes they share their thoughts on the state of social media on the collegiate campus, what’s working and what isn’t. For higher ed marketers, communicators and web pros, this is one show you will want to sit [...]
Are marketers crossing a line and targeting our students in a deceptive fashion on Facebook? Are the latest round of ‘Class of 2015′ groups a scam? We’ll break down the controversy and what can and should be done.
The past year has seen an unprecedented number changes to Facebook. From community pages to places to deals and new administrator rights, the way we use the platform has transformed in the past twelve months. Patrick Powers, Interactive Media Manager at Webster University and blogger at PatrickPowers.net, joins the program to break down what it [...]