New research by Gil Rogers of Chegg and Michael Stoner of mStoner, Inc. has the industry talking. In their Mythbusting research series, the two higher ed heavyweights illustrate where prospective students and higher education enrollment and marketing professionals agree and disagree on enrollment marketing topics. To say the least, we at Mongoose like their take. […]
Crowdfunding is no longer a higher ed fundraising fad, but a proven asset in the advancement toolbox. Hundreds of universities learned that crowdfunding is a highly effective way to reconnect with alumni and develop philanthropic relationships with parents, students, and friends. With crowdfunding more prevalent than ever, the initial excitement a donor experiences by donating […]
You’ve tried everything from social media to flyers to emails and meetings — but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll University uses text messaging to retain and ultimately graduate more students.
Campuses are always on the lookout for the next best way to engage with their students. Campus staff try to reach students through many channels. You’ve tried social media, booths in the union, flyers, websites, one-on-one meetings, phone calls, and emails. These efforts often result in low levels of engagement. Many institutions consider texting students, […]
It’s no secret that students want to text. In fact, a recent study found that 97 percent of students indicated they use texting as their primary form of communication – they prefer it over email, direct mail or phone calls. Does that mean you should jump right in, start texting students and encourage your colleagues […]
Higher education is always in flux. According to the National Student Clearinghouse, college enrollment declined about two percent from 2014 to 2015. Now, more than ever, academic administrators must make the most of what’s available to encourage student engagement and achievement throughout the four year post-secondary education process. One of the assets academic professionals can leverage […]
Universities are getting into the mobile mindset and alumni development should be no exception. When it comes to engaging millennial alumni, the shift to mobile becomes essential. With that said, Corporate Insight’s “Gifting on the Go” report could only identify a select few colleges across the country that are utilizing mobile giving methods. With the […]
College students and their parents communicate very differently than they did five to ten years ago. Their wants, needs, expectations, and preferences have evolved – and it is imperative that we stay ahead of the curve. Experts Stephanie Geyer and Lance Merker will discuss tips on how to optimize communication strategies and content across multiple […]