Qualitative research can yield powerful stories and insights about your constituents’ experiences, perceptions, and feelings about your institution. Unlike quantitative research (such as survey data), qualitative research uses conversation or observation, allowing for constituent-led exploration of your particular research objectives. With such an open-ended methodology, where do you start? When designing your own qualitative research […]
For forever and two days, enrollment yield – the main metric of success for enrollment professionals – has been a vital measurement in higher ed. And as time marches on, it’s only getting more critical. For students, applying to colleges keeps getting easier – thanks to online applications like the Common App and others. But, […]
May 1st, decision day in college admissions, is right around the corner. While potential students are being inundated with messaging, some colleges have worked to cut through the white noise now associated with traditional communication plans by using text messaging. Initial results have shown that text messaging may not only be the new, preferred way […]
Like many solo social media managers at scholarship programs or small institutions, I juggle multiple communications roles at the Morehead-Cain Foundation at UNC Chapel-Hill. Every day I help create content and printed materials for selections and recruitment, student affairs and events, and alumni advancement. My creative output covers a little bit of everything. And meeting […]
New research by Gil Rogers of Chegg and Michael Stoner of mStoner, Inc. has the industry talking. In their Mythbusting research series, the two higher ed heavyweights illustrate where prospective students and higher education enrollment and marketing professionals agree and disagree on enrollment marketing topics. To say the least, we at Mongoose like their take. […]
Crowdfunding is no longer a higher ed fundraising fad, but a proven asset in the advancement toolbox. Hundreds of universities learned that crowdfunding is a highly effective way to reconnect with alumni and develop philanthropic relationships with parents, students, and friends. With crowdfunding more prevalent than ever, the initial excitement a donor experiences by donating […]
Campuses in the United States are at a crossroads. They’re more divided than ever, and social media is deepening this division. People engage with those who share their same viewpoints, and block, mute, or ignore those who don’t. Sometimes, we think the internet and technology can solve any problem. It can make communication more efficient, […]
The 18th Annual University of Illinois Web Conference is set for April 5-7 at the I Hotel and Conference Center in Champaign, Illinois. Registration is open now, but history has shown it won’t be open long. The demand is high for this event, and each year the conference sells out fast. Why do people flock […]
You’ve tried everything from social media to flyers to emails and meetings — but have you tried text messaging to engage students? In this episode of Higher Ed Live Special Edition, Jeff McNamara, Director of Student Success, shares how Carroll University uses text messaging to retain and ultimately graduate more students.
Campuses are always on the lookout for the next best way to engage with their students. Campus staff try to reach students through many channels. You’ve tried social media, booths in the union, flyers, websites, one-on-one meetings, phone calls, and emails. These efforts often result in low levels of engagement. Many institutions consider texting students, […]
Social media “stories” are shorthand photo and video compilations made popular by Snapchat and proliferated by Instagram. Users can overlay graphics, text, drawings, and more. The stories are published for 24-hours before disappearing. Stories are timely by nature, wildly popular and interactive. If you haven’t added these to your social media toolbox, what are you waiting for?
Just because you’re on vacation for the holidays doesn’t mean that your student recruiting efforts should end. In fact, the holidays are a perfect opportunity to acquire new prospective students and nurture those already considering your school. Why? Students have a few weeks off and college deadlines are piling up as the year turns over. […]
So, you want to start a career in admissions. Did you know that Enrollment Managers agonize over the recruitment and retention of personnel almost as much as the funnel? It’s true. We work in a field where consistency is vital, yet often unattainable. Professionals at all levels find challenges getting in, staying in, and moving […]
It’s #GivingTuesday season. That special time of year when many of us spend our days snacking on antacids and breathing into a paper bag. Good times! I feel you. That was me about a year ago when I started to plan Duquesne University’s first-ever Day of Giving. Planning these events can evoke feelings of uncertainty […]
It’s no secret that students want to text. In fact, a recent study found that 97 percent of students indicated they use texting as their primary form of communication – they prefer it over email, direct mail or phone calls. Does that mean you should jump right in, start texting students and encourage your colleagues […]
The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from two seasoned marketing professionals who recently provided leadership for their universities during this time – at the University of Nebraska, which welcomed its 7th president in 2015, […]